Chapter 10 example #20376

Which of the following statements is true about marketing intermediaries? A) They bring supply and demand together in an efficient and orderly fashion. B) They seldom gather information from consumers in order to help manufacturers design products better. C) They produce goods and services efficiently to meet the demands of customers. D) They perform the sole function of being a manufacturers' agent.

A small bakery manufactures buns, bagels, cakes, and pies and sells them to a wholesaler who, in turn, sells them to various retail outlets. Which of the following types of channels is being used by the bakery here? A) Direct channel B) Indirect channel C) Peer-to-peer channel D) Individual channel

_____ are used in organizational markets in cases where manufacturers do not have sufficient capital for their own sales forces. A) Wholesalers B) Planners C) Agents D) Researchers

Asara International is an apparel manufacturing company that markets its products through cable sales and catalog sales. Which of the following types of distribution channels is Asara using? A) Direct marketing B) Individual marketing C) Peer-to-peer marketing D) Indirect marketing

Which of the following products is most likely to require a direct channel of distribution? A) Frozen meat B) Automobiles C) Antibacterial soap D) Box of candies

In intensive distribution, the manufacturer attempts to gain exposure through: A) selected dealers who are the best available in a geographic area. B) as many wholesalers and retailers as possible. C) exclusive resellers available in a geographic area. D) as many consumers as possible.

Distribution coverage can be viewed along a continuum ranging from intensive to selective to _____. A) segmented distribution B) divisional distribution C) exclusive distribution D) proportional distribution

In _____, the manufacturer limits the use of intermediaries to the ones believed to be the best available in the geographic area. A) intensive distribution B) extensive distribution C) free distribution D) selective distribution

In _____, the manufacturer severely limits distribution and intermediaries are provided sole rights within a territory. A) exclusive distribution B) intensive distribution C) free distribution D) selective distribution

Which of the following products is more likely to be distributed selectively? A) Stationery B) Microwave ovens C) Ready-to-eat meals D) Jewelry

A manufacturer of designer eyeglasses severely limits the distribution of its product. It has provided 'Sunshades', a store selling eyewear, the right to sell its designer eyeglasses. 'Sunshades' is the only store that carries these highly priced sunglasses in that geographical area. Which of the following types of distribution is the manufacturer using? A) Selective distribution B) Intensive distribution C) Exclusive distribution D) Extensive distribution

_____ is marketing with the conscious aim to develop and manage long-term and/or trusting alliances with customers, distributors, suppliers, or other parties in the marketing environment. A) Peer-to-peer marketing B) Individual marketing C) Relationship marketing D) Vertical marketing

Retail cooperative organizations, wholesaler-sponsored voluntary chain, and franchising programs are types of _____ vertical marketing system. A) administered B) contractual C) selective D) corporate

A corporate vertical marketing system: A) involves single ownership of two or more levels of a channel. B) resembles a conventional marketing channel of distribution. C) operates with a channel leader. D) exemplifies the concept of franchise programs.

When a(n) _____ purchases channel members above him, it is called backward integration. A) broker B) agent C) planner D) wholesaler

_____ carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments. A) Specialty stores B) Mass merchandisers C) Convenience stores D) Buying centers

Which of the following stores stocks products that consumers buy when pressed for time and charges higher prices for the ease of purchase? A) Specialty stores B) Catalog showrooms C) Discount stores D) Convenience stores

Which of the following nonstore retailing techniques offers specialty products for unique markets geographically dispersed in a cost-effective manner? A) Direct sales B) Vending machines C) Catalogs D) Electronic exchanges

Which of the following has the advantage of salespeople demonstrating products effectively and providing detailed feature and benefit information to consumers? A) Electronic exchange B) Catalog mails C) Vending machines D) Direct sales

Which of the following classes of marketing intermediaries is primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities, and reselling the goods to retailers or to organizational buyers? A) Brokers B) Wholesalers C) Manufacture's agents D) Facilitating agents