BUS 346 CH 11 example #43943

A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

Sometimes brand names become synonymous with a product itself. If that happens, the brand

When a company launches a new product line with an existing brand name, this is known as

Zappos is a successful online shoe company. One of the difficulties in running a shoe company is the need to have significant __________, a large number of items in each product line.

Some credit cards provide free liability insurance, funded by the bank issuing the card, when a customer pays for a rental car using the card. This extra insurance is an example of