BCOM Ch. 6

23 August 2022
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question
To ensure the completeness of a business message, one should a. be specific. b. write at length. c. repeat facts. d. use flowery language. e. provide extra details.
answer
a. be specific.
question
Which of the following statements about business messages is true? a. Providing as much information as you can should be your primary aim when writing a business message because readers can never have too much information. b. Slanting, or presenting only those facts that are favorable to your position, is important because it increases the credibility of a business message. c. Providing required information is essential because not providing enough information can leave your reader wondering how to respond. d. Emphasizing the drawbacks of the products and services rather than the advantages improves the effectiveness of the message. e. Using parallel language should be avoided as it can distract the readers from your main message.
answer
c. Providing required information is essential because not providing enough information can leave your reader wondering how to respond.
question
Which of the following is most likely to have a negative impact on your readers' perceptions of your credibility a. being concise b. being vague c. being too exact d. avoiding redundancy e. using short sentences
answer
b. being vague
question
The less specific you are while writing your business messages, the greater the possibility that your readers will a. be assured of your credibility. b. scan and skim your message. c. read your message more carefully. d. be assured that you are not hiding facts. e. focus on the main message.
answer
b. scan and skim your message.
question
When writers use long paragraphs in business messages, it a. shows disrespect for the reader's time. b. conveys how knowledgeable the writer is. c. reassures the reader that the information is complete. d. has little impact on the reader of business messages. e. helps improve the accuracy of business messages.
answer
a. shows disrespect for the reader's time.
question
Typically, paragraphs in routine business messages have 100-150 words. 40-80 words. 150-200 words. 80-120 words. 200-250 words.
answer
40-80 words.
question
To help business writers make their messages easier to read, they should use short sentences. not use parallel language. avoid using action verbs. use the passive voice. use many buzzwords.
answer
use short sentences.
question
People are most likely to process the information in a message quickly when writers use action verbs. use the passive voice. exaggerate the facts. avoid parallel language. use a lot of buzzwords.
answer
use action verbs.
question
Improving ease of reading with natural style requires that the writer avoid using action verbs. avoid using parallel language. avoid using active voice. use short and familiar words. use lots of buzzwords.
answer
use short and familiar words.
question
Which of the following is the effect of using active voice while writing business messages? It diverts the attention from the subject so that the writer does not sound bossy. It allows for slanting of facts, which increases the credibility of the message. It emphasizes the business orientation of action. It decreases accuracy by emphasizing action rather than facts. It confuses the reader by emphasizing the object of action.
answer
It emphasizes the business orientation of action.
question
The use of uncommon words in a business message is most likely to increase the other-orientation of the message. help you appear creative and intelligent. make it more difficult for readers to interpret the message. ensure that you do not sound arrogant. increase the specificity of the message.
answer
make it more difficult for readers to interpret the message.
question
The use of familiar words in business messages is most likely to make the message more concise. decrease the accuracy of the message. help the readers to process the information easily. help the writers to avoid prepositional phrases. decrease the specificity of the message.
answer
help the readers to process the information easily.
question
To keep their writing natural and engaging, business writers should avoid short paragraphs. short sentences. the active voice. action verbs. out-of-place words.
answer
out-of-place words.
question
How does the use of figures of speech (such as idioms and metaphors) in business writing affect readers? It can frustrate readers because they are too specific. It can confuse readers because they contain nonliteral meanings. It conveys meaning quickly because they are so active. It shows respect for readers' time because they shorten the message. It helps convey meaning because they are so precise.
answer
It can confuse readers because they contain nonliteral meanings.
question
Writers of business messages should avoid sentences that begin with "it is" or "there are" because they contain more words than necessary. contain nonliteral meanings. are not flexible enough to allow slanting of facts. involve the use of action verbs. require a specific subject.
answer
contain more words than necessary.
question
For business documents, which of the following guidelines helps improve the ease of reading? For complex messages, use headings. For headings and subheadings, use several font styles. Headings should only hint at the content of the section. Vary the formatting of headings and subheadings. For information-rich messages, headings are unnecessary.
answer
For complex messages, use headings.
question
Which guideline for navigational design is most likely to improve the ease of reading for business messages? Avoid headings. Avoid numbered lists. Use several different fonts. Use white space appropriately. Avoid bulleted lists.
answer
Use white space appropriately.
question
Which of the following statements about navigational designs will help improve the ease of reading? Do not use headings in information-rich and complex messages. Consider visual appeal first for all written business communications. Documents with too much white space look cluttered. Readers are likely to be distracted by bullets and numbered lists. Avoid formatting features that distract readers from the main message.
answer
Avoid formatting features that distract readers from the main message.
question
Documents with a lot of text and not much white space increase the credibility of a business message. improve the ease of reading a business message. make business texts look cluttered. convey the seriousness of a business message. improve the accuracy of a business message.
answer
make business texts look cluttered.
question
Which of the following steps typically belongs to the reviewing process? analyzing the audience identifying the primary message determining the key points conducting market research proofreading the document
answer
proofreading the document
question
In the context of the reviewing process, the "A" in the FAIR test stands for _____. access argument agreement audience analysis
answer
access
question
In the context of the reviewing process, the "F" in the FAIR test stands for _____. features fonts form facts formality
answer
facts
question
While conducting the FAIR test, which of the following questions will help you analyze the impact of your business message? Are there any logical errors? Are you open about your motives, or do you have a hidden agenda? Have you thought about how the message will affect stakeholders? Are you confident in your facts? Have you avoided slanting the facts?
answer
Have you thought about how the message will affect stakeholders?
question
While conducting the FAIR test, which of the following questions will help you analyze whether your message demonstrates respect for the inherent worth of your audience? Are there any logical errors? Are you open about your motives? Have you shown that you value others? Are you confident in your facts? Have you avoided slanting the facts?
answer
Have you shown that you value others?
question
Which of the following is one of the advantages of using the FAIR test to review business documents? It enables business writers to be more concise. It helps ensure that there are no logical errors in the message. It eliminates the need for feedback. It organizes text so navigational designs are unnecessary. It eliminates the need for the other-oriented tone.
answer
It helps ensure that there are no logical errors in the message.