TEST 3 CH 15 PT 2

Coca-Cola produces and distributes products under the brand names Coke, Minute Made, Dasani, and many others. This collection of product lines within a Coca-Cola's ownership and control is referred to as the:

When a product line has more items, it is has greater

Carrigan has just launched his new business. He has great plans for expansion later but for now, the most appropriate and effective product strategy to use in this stage of his small business is the _____ product strategy.

Furniture Shine is introducing an improved version of its existing wax targeted to owners of antiques. The firm has decided to leave the original wax in the mix aimed towards residential owners. Furniture Shine is employing a _____ product strategy.

Bagels Bagels Bagels, a small breakfast bagel bakery, has expanded into sandwiches for lunch using bagels. They are now employing a _____ product strategy.

Love Languages is introducing an improved version of its tutoring targeted to students wanting more in-depth assistance using a CD format. The company has decided to continue to offer their original tutoring package and aim the new product at the original target market; therefore they are employing a ____ product strategy.

A product strategy that includes a new product that is quite different from existing products

Devon has registered protection for 14 years that covers his product's inseparable parts. Devon owns a:

A copyright provides protection for the duration of the creator's life, plus

The distinctive operating image of a product, including features such as size, shape, color or color combinations, texture, graphics, or even particular sales techniques, can be protected

Euginie has written a poem that she plans to print inside the greeting cards she will publish. Her work is automatically protected but Euginie should include on the back of her greeting cards

The intermediary relationship that involves the transfer of ownership is

Both the physical movement of products and the establishment of intermediary relationships to guide and support the movement of the products are included in

The activities of physically moving a product is

Intermediaries exist because

Franklin sells his product in a bricks-and-mortar store and online. Franklin is using:

Cooking for Collin, a small manufacturer of holiday cakes, sells its product through independent retailers and mail-order marketing. Cooking for Collin is relying on

Since Love Languages has decided to sell its tutoring service on CD's through an online site as well as the traditional format of personal tutors, they are relying on

The three considerations in building a channel of distribution are

Small businesses should view distribution costs as

Equine Express, a small firm that transports horses both domestically and internationally, flies the horses it purchases on one of two company-owned planes. Equine Express operates as a

When Gavin sells his product to a ____, the storage function is transferred to the intermediary.