Public Relations: Chapters 9-12

Cultivation of key opinion leaders before a new product is publicly announced is important because

Third-party endorsements usually involve

Charisma, sincerity, and expertise are all key factors of

Mass media effects increase when

The most effective medium for delivering messages that require absorption of details and contemplation by the receiver is

This technique should be used when conflict has emerged but is not careening out of control.

Only 14 percent of business crises are

The daily clipping of news stories best describes the notion of

The notion of conflict management that depends on many factors (requiring adaptation or change) when assessing a threat is known as

A recent study found three "top triggers" for a crisis situation; which is NOT one of these triggers?

The medium where a communicator is likely to have the most influence is

Which of the following media is known for its low cost and ability to reach specific audiences in almost any situation?

Teens usually gain their trust from

According to Barbara Bianchi-Kai, a specialist in disability marketing, the best medium to reach a variety of disability groups at the same time is

The most significant aspect of the U.S. mass audience is

The Federal Trade Commission oversees

Which person/entity (in general) would have the most protection from, or likelihood of winning, a defamation suit?

Photo releases, employee communication, and media inquiries about employees are all especially important areas to consider with regard to

Most lawsuits and complaints involving employee newsletters are usually the result of

Which of these areas are in the public domain and cannot be copyrighted?