Marketing 3250 Chapter 5 Review

Which of the following statements is correct regarding the influence of personal factors on buyer? behavior? A. The PRIZM segmentation system primarily classifies households based on their interest in social networks. B. Consumers tend to buy brands whose personality matches their own. C. The concept of lifestyle is too complex to be of use to marketers. D. A? person's occupation does not affect the goods they purchase. E. Marketers have found that it is not useful to define target markets in terms of? life-cycle stage.

When consumers engage in? __________ buying behavior they go through a learning? process, so it is most important that marketers understand information gathering and evaluation behavior. A. habitual B. complex C. low involvement D. ?variety-seeking E. ?dissonance-reducing

What is the correct order of the five stages in the buyer decision? process? A. Information search?, evaluation of alternatives?, need? recognition, the purchase decision?, and postpurchase behavior B. Need recognition?, information search?, evaluation of alternatives?, the purchase decision?, and postpurchase behavior C. Need recognition?, the purchase? decision, information search?, evaluation of alternatives?, and postpurchase behavior D. Evaluation of? alternatives, information? search, need? recognition, the purchase? decision, and postpurchase behavior E. Information? search, need recognition?, evaluation of alternatives?, the purchase decision?, and postpurchase behavior

Which of the following correctly identifies the social factors that influence consumer buyer? behavior? A. Small? groups, social? networks, social? class, and subculture B. Small groups?, ?family, social? class, and lifestyle C. ?Family, social? networks, social? class, and subculture D. Small groups?, social? networks, ?family, and social class E. Small groups?, social? networks, ?family, and social roles and status

What are the four major psychological factors that influence consumer buyer? behavior? A. ?Perception, learning, beliefs and? attitudes, and personality B. ?Perception, learning,? lifestyle, and social roles C. ?Motivation, perception,? learning, and personality D. ?Motivation, learning,? personality, and? self-concept E. ?Motivation, perception,? learning, and beliefs and attitudes

People can be classified into adopter categories. Which two categories are the first to adopt a new product? idea? A. Innovators and early adopters B. Early adopters and the early mainstream C. Innovators and the early mainstream D. Early adopters and lagging adopters E. Early mainstream and the late mainstream

According to the simple model of buyer? behavior, what is in a? buyer's black? box? A. The? buyer's response B. Postpurchase behavior C. The four Ps D. The? buyer's characteristics and the? buyer's decision process E. Cultural forces

What are the three cultural factors that influence consumer buyer? behavior? A. ?Culture, subculture, and lifestyle B. ?Culture, subculture, and family C. ?Culture, social? class, and lifestyle D. ?Culture, subculture, and social class E. ?Culture, family, and lifestyle

Dissonance-reducing buying behavior would result from which of the following? conditions? A. Low involvement and few differences between brands B. Low involvement and significant differences between brands C. High involvement and few differences between brands D. Any buying situation with significant differences between brands E. High involvement and significant differences between brands

What tends to be the most effective source of information when consumers make a buying? decision? A. Mass media B. The Internet C. Advertisements D. Personal sources E. Salespeople

According to the? text, what is the most basic cause of a? person's wants and? behaviors? A. Personality B. Income C. Lifestyle D. Occupation E. Culture

?__________ is the first stage in the new product adoption process. A. Adoption B. Trial C. Interest D. Evaluation E. Awareness

Which of the following is a personal factor that influences a? consumer's buying? behavior? A. Learning B. Family C. Motivation D. Social class E. Occupation

Which of the following correctly defines the consumer? market? A. Consumers who spend more than? $5,000 yearly on goods and services B. ?Manufacturers, resellers, and consumers C. Consumers and the businesses who sell to them D. Consumers and the resellers who consumers buy their products from E. Individuals and households that buy goods and services for personal consumption

A purse? company's ads feature the cast of a popular reality show. Product sales increase significantly among the fans. From the? fans' viewpoint, the cast is? a(n) __________. A. subculture B. reference group C. social network D. membership group E. opinion leader

What are the four general characteristics that influence consumer? purchases? A. Technological? characteristics, social? characteristics, personal? characteristics, and the buyer decision process B. Cultural? characteristics, social? characteristics, personal? characteristics, and psychological characteristics C. Economic? characteristics, technological? characteristics, demographic? characteristics, and political characteristics D. Cultural? characteristics, social? characteristics, demographic? characteristics, and the buyer decision process E. Cultural? characteristics, technological? characteristics, social? characteristics, and personal characteristics

Which of the following statements regarding habitual buying behavior is? correct? A. In these types of purchases buyers search extensively for information. B. In these types of purchases marketers often use price and sales promotion as incentives for purchase C. In these types of purchases buyers are highly committed to one brand. D. In these types of purchases buyers see significant differences between brands. E. In these types of purchases buyers carefully weigh their choices.

Which of the following statements is correct regarding consumer buying? decisions? A. Marketers are interested in what and where consumers? buy, but not how much they buy. B. The easiest part of studying buying decisions is determining the whys behind consumer buying behavior. C. Consumers are often unaware of what influences their purchases. D. The consumer buying decision process is of little interest to marketers. E. A? buyer's characteristics such as age and income have little influence on buying decisions.

Which of the five characteristics identified in the text has an inverse relationship with an? innovation's rate of? adoption? As this characteristic? increases, the rate of adoption is slower. A. Relative advantage B. Divisibility C. Communicability D. Complexity E. Compatibility

Two things can come between the intention to make a purchase and the actual? purchase: the first is the attitudes of others and the second is? __________. A. too many choices B. poor? decision-making skills C. lack of information D. permission from others E. unexpected situational factors

Which of the following statements regarding American subcultural groups is? correct? A. Asian Americans are the most affluent U.S. demographic segment. B. Hispanics are generally not family oriented. C. African American consumers are price? conscious, so they are less motivated by quality and selection. D. Brands are of little importance to African American consumers. E. Hispanic culture is homogenous and does not have subcultures within it.

Which adopter category consists of opinion leaders who adopt new ideas early but? carefully? A. Lagging adopters B. Late mainstream C. Early adopters D. Early mainstream E. Innovators

What is the correct order of the five stages of the new product adoption? process? A. ?Awareness, interest,? evaluation, trial, adoption B. ?Awareness, evaluation,? interest, trial, adoption C. ?Interest, awareness,? evaluation, trial, adoption D. ?Awareness, interest,? trial, adoption, evaluation E. ?Awareness, interest,? trial, evaluation, adoption

Which of the following statements regarding the buyer decision process is? correct? A. Consumers go through all stages of the buyer decision process for every purchase situation. B. The nature of the product has no effect on the buyer decision process. C. Consumers? may, in some? situations, skip steps in the buyer decision process. D. The buyer decision process consists of four stages. E. Consumers tend to take the same amount of time going through the stages of the buyer decision process.

What determines if a buyer is satisfied or dissatisfied with a? purchase? A. The amount of information gathered in the decision process B. Whether or not they experience cognitive dissonance C. The relationship between consumer expectations and perceived product performance D. How others feel about the purchase E. The number of alternatives considered in the purchase decision

Compared to the mainstream buying? public, Hispanic consumers tend to be deeply? __________ oriented, making this a special characteristic and behavior. A.quality B.family C.promotion D.income E.brand

According to the? stimulus-response model of buyer? behavior, marketing and other stimuli enter the? consumer's __________ and produce certain responses. A.curiosity B.cultural shifts C.subculture D.behavior E.black box

Consumer purchases are influenced strongly by certain characteristics which include all of the following except? __________. A. personal B. psychological C. social D. cognitive E. cultural

Consumer? motivation, perception, and learning are related to the? __________ factors influencing consumer behavior. A. social B. cultural C. subcultural D. personal E. psychological

?__________ behavior occurs when consumers are highly involved with an? expensive, infrequent, or risky purchase but see little difference among brands. A.Variety-seeking buying B.Habitual buying C.Dissonance-reducing buying D.Complex buying E.Post-purchase

When does the habitual buying behavior? occur? A.Under conditions of? low-consumer involvement and little significant brand difference B.When consumers recognize that there is a problem C.When consumers are highly involved with an? expensive, infrequent, or risky purchase D.When there is low consumer involvement but significant perceived brand differences E.When consumers recognize that there is a need

Variety-seeking behavior would result from which of the following? conditions? A.High involvement and significant differences between brands B.High involvement and few differences between brands C.Low involvement and significant differences between brands D.Low involvement and few differences between brands E.Buyers do not engage in variety seeking behavior.

In the buyer decision? process, after a consumer has recognized a? need, he or she will next? ________. A.evaluate alternatives B.form a purchase intention C.experience cognitive dissonance D.make a purchase decision E.search for information

When consumers engage in? ________ buying? behavior, they go through a learning? process, so it is most important that marketers understand information gathering and evaluation behavior. A.low-involvement B.variety-seeking C.complex D.habitual E.dissonance-reducing

What determines whether a buyer is satisfied or dissatisfied with a? purchase? A.The amount of information gathered in the decision process B.Satisfaction is determined by the relationship between the? consumer's expectations and the? product's perceived performance. C.The number of alternatives considered in the purchase decision D.Whether or not the buyer experienced cognitive dissonance E.How others feel about the purchase

Which of the following correctly defines the consumer? market? A. Individuals and households that buy goods and services for personal consumption B. Consumers and the businesses that sell to them C. Consumers who spend more than? $5000.00 yearly on goods and services D. Manufacturers, resellers, and consumers E. Consumers and the resellers who consumers buy their products from

According to the model of buyer? behavior, what are the two parts of a? buyer's black? box? A. The? buyer's characteristics and the? buyer's decision process B. Cultural forces and marketing stimuli C. Purchase behavior and cultural forces. D. The? buyer's attitudes and preferences and the? buyer's purchase behavior E.The 4 P's and social forces.

Stimuli in the? buyer's environment includes? ________. A. the 4 P's and buying attitudes and preferences B. brand engagement and relationships C. the 4? P's, social? factors, and purchase behavior D. economic, technological,? social, and cultural forces E. buyer's characteristics and? buyer's decision processes

Forces and events in the? buyer's environment enter the? buyer's black? box, where they are turned into a set of buyer responses. These buyer responses include? __________. A. the? buyer's attitudes and? preferences, purchase? behavior, and marketing stimuli B. brand? choice, purchase location and? timing, and brand engagement and relationship behavior C. the? buyer's attitudes and preferences and the? buyer's decision process and purchase behavior D. the? buyer's characteristics and purchase behavior E. the? buyer's decision process and the? buyer's characteristics

________ are the social factors that influence consumer buyer behavior. A. Small? groups, social? networks, family, social? roles, and status B. Culture, subculture, and social class C. Motivation, perception,? learning, beliefs, and attitudes D. Age and life cycle stage and lifestyle E. Personality, self-concept, and lifestyle

Some of the cultural factors that influence buyer behavior include? _____. A. subculture, small? groups, and social networks B. social class and family C. subculture, beliefs, and attitudes D. subculture and social class E. subculture and family

Which of the following correctly identifies the personal factors that influence consumer buyer? behavior? A. Age and life cycle? stage, lifestyle, economic? situation, occupation, and personality and? self-concept B. Age and life cycle? stage, occupation, economic? situation, lifestyle, and motivation C. Motivation, beliefs and? attitudes, perception, and learning D. Occupation, economic? situation, lifestyle,? family, and social class E. Subculture, lifestyle, economic? situation, and age and life cycle stage

The? statements, "I only buy the? best" and? "The Japanese make the best cars in the? world," represent? ________. A. motives B. attitudes C. physiological needs D. drives E. perceptions

In the product adoption? process, __________. A. consumers are innovators B. consumers respond based on product characteristics C. consumers respond at different rates D. consumers respond depending on their characteristics E. there are five stages

The first group marketers try to bring their new products to the attention to are potential? __________. A. lagging adopters B. early adopters C. innovators D. early mainstream E. late mainstream

?________ is the first stage in the new product adoption process. A. Interest B. Adoption C. Evaluation D. Awareness E. Trial

Which adopter group is skeptical and adopts a new product only after a majority of people have tried? it? A. Innovators B. Early mainstream C. Lagging adopters D. Late mainstream E. Early adopters

Which of the following correctly identifies the first two adopter groups that adopt a new? product? A. Early mainstream and late mainstream B. Early adopters and early mainstream C. Late mainstream and laggard adopters D. Innovators and early adopters E. Innovators and laggard adopters

Five characteristics are important in influencing an? innovation's rate of adoption. As? ________ increases, the rate of adoption is slower. A. Relative advantage B. Compatibility C. Complexity D. Communicability E. Divisibility