Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, hairstyle and body. Fashion is a distinctive and often constant trend in the style in which people present themselves. It is the prevailing styles in behaviour and the newest creations of textile designers. Fashion trends are influenced by several factors including political, economical, social and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine growth or decline of a particular trend. Fashion has always been an important part of human history as multiple cultures used clothing as a form of expression to show their identity or status within society. Throughout history fashion has gone through different changes from era to era with new ideas being embraced with each passing age until eventually becoming obsolete when another trend takes its place. This means that today’s fashion trends have their roots set firmly in the past and that they will also inevitably be replaced by something else at some point in time. The modern world has seen an increase in mass production which has enabled more people to purchase items more cheaply than ever before making fashion more accessible for everyone regardless of economic status or gender. This has also opened up opportunities for independent designers who are able to create unique garments on small budgets that would have been impossible even just a few decades ago. Regardless of how far technology advances there will always be room for creativity within fashion as it allows individuals to express themselves while still adhering to certain accepted norms within society such as colour combinations or patterns used on clothing items .
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