Connect #10

What is the second step in the AIDA approach?

In the AIDA approach, "I" stands for

Which voices forces you to consider the needs and wants of your readers?

When statements in a business message contain full and unambiguous meaning, the business message is said to be

Levon is writing a persuasive message. What is the first task his message should accomplish?

Laurette is writing a persuasive message directed to her business's customers. To be successful, this message should

Which of the following is true of the call to action in persuasive messages?

In a case study, psychologists found that horse racing fans become more confident that their horses would win after placing a bet. Which principle of influence does this example illustrate?

You can help readers feel that your message impacts them on a personal level by combining specificity with

People are unlikely to consider your ideas and requests if