Business Communications Chapter 8

Sammie is planning a persuasive message. What should she do in her opening?

When using the indirect strategy in a persuasive message, you should place the reasons and explanations

Which of these statements about persuasion is most accurate?

You should use persuasion when

To overcome resistance to your request in your persuasive appeal, you should

The best way to begin a persuasive request is to

Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective. What does AIDA represent?

In the body of your persuasive message, you will reduce resistance by

When writing persuasive claim or complaint letter, you should

Corbin needs to write a persuasive message to his boss. What would you tell Corbin to place in his closing?

Which of the following messages would most likely require the indirect strategy to persuade?

Select the situation that is least likely to require persuasion.

Select the most effective opening for a persuasive letter that invites a state representative to speak at your organization's Flag Day celebration.

On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. Although you cannot provide a fee to the speaker, you will guarantee the speaker an enthusiastic audience and a positive impact on the community. You are focusing on

Choose the best closing for a message persuading the president of your organization to accept your benefits proposal.

Which of the following situations would most likely require persuasion within an organization?

Which of the following is most accurate about the use of persuasion in business?

You want to propose a workplace change to your employer. Which of these is the best advice for you?

When you are writing a persuasive claim letter about a problem and you're worried that your reader might be reluctant to grant your request, you should use

Which of the following messages to subordinates would use a direct approach instead of an indirect or persuasive strategy?

Effective persuasive claim letters

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

Mikhail's claim has been denied once. Now, he is writing a second persuasive claim letter to his digital media services company asking for a promised rebate package. Because he expects resistance, what should he do?

The most personal and powerful form of advertising today is

Learning to compose effective sales and marketing messages benefits you because

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?

The opener for a sales message should be

Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except

Emotional appeals in persuasive messages are designed to

Rational appeals focus on making or saving money, increasing efficiency, and

Your primary goal in writing a sales or marketing message is to

You must write a sales letter to prospective customers. What should you do in the opening of your sales letter?

You can effectively build interest in a sales message by

Which of the following is the most effective emotional appeal?

Use an emotional appeal when the

Which of the following most effectively illustrates reader benefits and elicits desire?

Choose the best advice to craft an effective direct-mail sales letter.

Which of the following illustrates a testimonial?

Techniques to motivate action in the closing of a sales message include offering a gift, promising an incentive, guaranteeing satisfaction, and

Which of the following is the most effective closing for a sales message?

Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and

Which of the following increases the effectiveness of an online sales or marketing message?

The main information in an e-mail sales message should be placed above the fold, which means that

Companies are using social media such as Facebook, blogs, and RSS feeds to inform and persuade the public, to generate goodwill, and to

What is the purpose of a company blog?

Which of the following statements about businesses' use of Facebook and other social networking sites is most accurate?

A company provides customers with downloadable content-rich audio and video files featuring information about the company's products and service, and customers can view these on their computers or MP3 players. What marketing tool is the company using?

What do the letters RSS represent?

Businesses are using wikis today to

Which of the following best explains the function of RSS?