BUS 215 - Practice Exam 2 (#2)

Joaquin will use the three-step writing plan for his claim message. In the body of the message, Joaquin will

Which of the following sentences is not a parallel step in this set of instructions?

Goodwill messages should be short, selfless, specific, spontaneous, and

Which of the following is an effective opening for a routine request message?

One important guideline when preparing instructions is to

Although e-mail is successful for both internal and external communication, you should still use letters

Isabel is responding to a congratulatory note she received from a colleague. Which of the following is the best sentence to include in her response?

The closing of an adjustment message should

Which of the following is not a routine business message?

Which part(s) of your messages are readers likely to find most interesting and read first?

Which of the following statements best describes the use of letters, e-mails, and memos in businesses today?

In which of the following situations should you send a letter instead of an e-mail message?

When writers must convey bad news, they must carefully consider all of the following except the

Receivers are far more likely to accept negative news when you show that the decision was

You must announce to customers that your restaurant will no longer be open on Sundays. Which of the following uses passive-voice verbs to deliver the bad news?

All of the following are helpful tips to deliver a bad-news message personally in the workplace except

Which of the following sentences to employees best explains the reasons for a reduction in a company workforce?

What is the best advice for presenting the bad-news portion of your negative message to employees?

The ability to understand and enter into the feelings of another is called

Which of the following is not a helpful tip for apologizing in a negative-news message?

Taylor must send a bad-news message to a client and indicate to her that he will be unable to meet a delivery deadline. What should Taylor do first?

Every business person will need to write a negative business message that may disappoint, irritate, or anger a receiver; these messages must be written

One of your goals in sending messages is to project a professional and positive image. One technique to project the proper image is by

The bad feelings associated with disappointing news can be reduced if the receiver feels that the news was revealed sensitively, believes that the matter was treated seriously and fairly, and

Human Resource Specialist Julie Woodard must inform employees of a major reduction in health care benefits. When delivering this announcement, she should apply all the following techniques except

Instant messaging and text messaging are advantageous for all of the following reasons except

Podcasts and wikis are part of the new user-centered virtual environment called

What advice should you follow when using down-editing to reply to an e-mail message?

Eyasu must create a corporate blog. Which of the following should he use in his blog?

An e-mail message or memo usually ends with action information, dates, or deadlines; a summary of the message; or a

Which of the following statements best describes use of social networks by businesses today?

Jackson is sending an e-mail message about an important upcoming meeting. Which of the following represents the most effective subject line?

What is the current advice on the use of a greeting on business e-mail?

Tara is starting a new job that will allow her to use text messaging. What advice should she follow?

When writing or responding to a blog, you should

Business e-mail users must learn that e-mail can be dangerous because messages travel long distances, are difficult to erase, and

News professionals, educators, and corporate trainers create digital audio or video files; and receivers can download the files to a computer or a smartphone to view or hear the file contents. What are these digital audio or video files called?

Why do some employers forbid employees to use instant messaging (IM) and texting?

Learning to compose effective sales and marketing messages benefits you because

Mikhail's claim has been denied once. Now, he is writing a second persuasive claim message to his digital media services company asking for a promised rebate package. Because he expects resistance, what should he do?

Rational appeals focus on making or saving money, increasing efficiency, and

Persuasion in today's businesses focuses on

As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his message?

The closing of a persuasive request should

Effective persuasive claim messages

You must write a sales message to prospective customers. What should you do in the opening of your sales message?

Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except

As a persuasive writer, you should practice all of the following except

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?