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Humanities
Media
Public Relations
Public Relations Principles Chapt. 6
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Public Relations Principles Chapt. 6
Helen Coleman
2 September 2022
4.7
(114 reviews)
10 test answers
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question
Which is not considered an out-of-pocket expense?
answer
salaries
question
A stated objective should be evaluated by asking all of the following questions except
answer
is it profitable or bottom-line oriented
question
Which is not one of the three kinds of situations that dictate the conduct of a public relations program?
answer
need based with regard to company expectations and ideals
question
Which is not a significant aspect for establishing a calendar and timetable for a program?
answer
financial considerations
question
A Gantt chart is essentially a
answer
two sided calendar matrix
question
The acronym MBO stands for
answer
Management By Objective
question
Motivational objectives are often measured and evaluated by increases in sales or market shares
answer
true
question
A strategy statement refers to
answer
how objectives are met/achieved
question
The first major component of the planning process in public relations is a
answer
situation analysis
question
Informational objectives are bottom-line oriented, and based on clearly measurable results
answer
False
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