8

2 September 2022
4.7 (114 reviews)
70 test answers

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question
Firstcomers to a forum discussion are most likely to cause problems by
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stating their opinion but failing to take part as the conversation evolves
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Peyman wants to make his team's discussion forum a more encouraging place. Which guideline would best help him accomplish that?
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Acknowledge teammates' ideas.
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A wiki is an excellent platform for holding team meetings.
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False
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In a blog post, you have ________ to draw your readers in.
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5 to 15 seconds
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An employee congratulating his employer's son on his engagement is an example of social media complicating relationships between employees and employers.
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False
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Which of the following meta messages would most likely be communicated through a professional networking site such as LinkedIn?
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I am committed to my industry.
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The ________ Age is characterized by mass two-way communication and respect for expertise and position.
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Information
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Due to the many communication tools available in the emerging Social Age, the division between professional and private lives is becoming increasingly clear.
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False
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Web 1.0 communication tools are primarily
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passive and static.
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During the Information Age, the role of public relations broadened, and it came to be seen as a key component of
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the marketing mix.
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What is the goal of most public relations messages?
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to create a distinctive brand for a company or organization
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Peyman wants to make his team's discussion forum a more encouraging place. Which guideline would best help him accomplish that?
answer
Acknowledge teammates' ideas.
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When using a shared file platform, it is important to
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discuss protocols for co-editing files.
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The use of social media, even for private use, complicates your relationship with your employer.
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True
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A wiki is an excellent platform for holding team meetings.
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False
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Tamar posted the following message to a discussion forum at work: "Reggie, your late report cost us a shot at being team of the month." What communication rule did she violate?
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Avoid blaming.
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A unique set of professional skills and attributes that others associate with you is called your
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personal brand.
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Which of the following has the greatest influence on the impact of social media in the workplace?
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cultural norms and values
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Which of the following statements accurately describes microblogs?
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They contain just a few sentences per entry.
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It is important for employees to become familiar with their companies' acceptable-use policies for social networking websites.
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True
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Web 2.0 communication tools are primarily read-only.
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False
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Tamar posted the following message to a discussion forum at work: "Reggie, your late report cost us a shot at being team of the month." What communication rule did she violate?
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Avoid blaming.
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Which of the following online actions is most likely to damage your professional reputation?
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writing a glowing recommendation of a colleague with whom you have never worked
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The ________ Age is characterized by mass two-way communication and respect for expertise and position.
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Information
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When you log into most social software systems, you access a front page known as a
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dashboard.
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Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.
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False
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Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?
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Meet in real time.
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The most common format for a written PR message is the op-ed piece.
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False
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Younger people are often expert at developing an online professional presence, but they are less skilled at developing an online social persona.
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False
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When using a shared file platform, it is important to
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discuss protocols for co-editing files.
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0 out of 10 points
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clarify the company's brand.
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Your professional profile should not include any of your interests outside of work.
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False
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Which of the following statements about online presence is true?
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A personal brand built through an online presence can help business professionals gain opportunities.
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The advantage of an op-ed style blog post is that it
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shares the opinions and expertise of a corporate leader with the public.
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Which of the following is most likely to hold all of a work group's communications, such as updates, progress reports, and discussions?
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a team blog
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A wiki is an excellent platform for holding team meetings.
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False
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Twitter is a Web 2.0 communication tool.
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True
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One advantage of using social media in the workplace is that social media
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ensure quicker access to business expertise and knowledge.
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According to the Coca-Cola social media guidelines, when employees promote the brand online they should
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disclose that they work for the company.
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Peyman wants to make his team's discussion forum a more encouraging place. Which guideline would best help him accomplish that?
answer
Acknowledge teammates' ideas.
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Which type of reputation is affected by material a person posted to an online discussion forum that is accessed only by people in his or her company?
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professional and private
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One potential drawback of using social media in the workplace is that social media
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cause distraction from work and too much socializing.
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A wiki is an excellent platform for holding team meetings.
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False
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Social media tools
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make developing a personal brand very easy.
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When using a shared file platform, it is important to
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discuss protocols for co-editing files.
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In a blog post structured like a press release, what does the first paragraph do?
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answers basic questions
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The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.
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False
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Latecomers to forum discussions are most likely to cause problems by
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challenging the team's hard-earned consensus and damaging morale.
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Which of the following guidelines should professionals follow in their social media use?
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Join teams built around common interests.
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Overall and underlying messages that others decode from your online communications are referred to as ________ messages.
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meta
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Social media tools
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make developing a personal brand very easy.
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User 1.0 is most likely to
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use email as the main communication tool.
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It is important for employees to become familiar with their companies' acceptable-use policies for social networking websites.
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True
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Which of the following online actions is most likely to damage your professional reputation?
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writing a glowing recommendation of a colleague with whom you have never worked
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Your professional profile should not include any of your interests outside of work.
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False
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Posting about excessive weekend partying on Twitter can damage a person's chances of getting a good job.
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True
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The advantage of an op-ed style blog post is that it
answer
shares the opinions and expertise of a corporate leader with the public.
question
In a blog post, you have ________ to draw your readers in.
answer
5 to 15 seconds
question
Twitter is a Web 2.0 communication tool.
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True
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Younger people are often expert at developing an online professional presence, but they are less skilled at developing an online social persona.
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False
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Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.
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False
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It is important for employees to become familiar with their companies' acceptable-use policies for social networking websites.
answer
True
question
When using a shared file platform, it is important to
answer
discuss protocols for co-editing files.
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Which of the following is one of Coca-Cola's social media guidelines?
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You are responsible for your actions.
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Wikipedia is a Web 1.0 communication tool.
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False
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The ________ Age is characterized by mass two-way communication and respect for expertise and position.
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Information
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Which of the following situations is an example of how social media can complicate professional relationships?
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An employee blogs about an embarrassing incident involving his or her boss, who sees the post.
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Web 2.0 communication tools are primarily read-only.
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False
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Your professional profile should not include any of your interests outside of work.
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False
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The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the
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Social Age.