Social Media Marketing Chapter 4 Quiz

How much people trust you is less important than the overall number of fans and followers you have.

When first engaging in social media, it is important to listen first before creating content.

According to the text, traditional advertising has no value to consumers.

The code of ethics for SMM marketing is the same as for traditional marketing.

Being honest is one way for a company to build credibility.

Most people use social media because they are looking for discounts and deals.

Why is it important to understand the rules of engagement in social media?

Which of the following is not an example of permission marketing?

The passive engagement strategy focuses on:

Which of the following is not part of an active engagement strategy?

Authenticity can be described as:

Which of the following statements is false?

Which of the following is not considered one of the rules of engagement?

According to the social media rules of engagement, which of the following is not recommended?

Social media marketing ethics involve all the following except:

With a global audience, which of the following should be avoided in your content?

Why is communicating with citizens form countries other than the U.S. important for a social media marketer?

Which of Walmart's social media strategies was considered successful?