What two men dominated the growth of sport broadcasting in the 1960s and beyond?
answer
Roone Arledge and Alvin "Pete" Rozelle
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What was the Sports Broadcasting Act of 1961?
answer
Act that granted professional sports immunity from antitrust actions regarding the pooling of broadcast rights.
question
What does CPM stand for?
answer
Cost per thousand
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What is difference between a television program's "rating" and its "share"?
answer
A programs "rating" represents the percentage of TV households in the survey that are tuned into the program.
A programs "share" represents the percentage of the TV households watching television at the time that are tuned into the program.
question
Today in the United States what percentage of homes are hooked up to cable television?
answer
50%
question
The leading broadcast media research firm is ____.
answer
The A.C Nielson Company
question
Along what lines do demographic Segments break down?
answer
age, gender, family size, life cycle
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What forms of information does 'new media' include?
answer
emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century
question
What is a 'destination Web site'?
answer
Official site on the internet employed by a sport organization for communication and commerce
question
What percent of time spent on-line by consumers accounts for social media?
answer
10%
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Sport managers have utilized Facebook primarily through which two different means?
answer
-Group pages - discussion focused pages created to facilitate smaller scale interaction
-Fan pages - involve a team, individual players or members of coaching staff; mechanism to interact directly with fans and consumers
question
Effective employment of social media requires four important steps, which include __ __ __ and __.
answer
-Find where conversations are happening: RSS; searches; etc...
-Listen to these conversations, study, and understand
-Engage in social media, build relationships with fans
-Lead by providing compelling, up to date content
question
What are podcasts?
answer
Series of digital audio files that can be downloaded through online syndication
question
What is the leading advertiser-supported video content site?
answer
Youtube
question
_______ are now the largest providers of wireless access to the Internet today
answer
Mobile telephones
question
How are sporting goods defined?
answer
Physical objects necessary for the game.
question
Which college was the first to enter into a formal licensing agreement in 1973?
answer
UCLA
question
Most professional leagues negotiate licensing agreements on behalf of their member organizations. What is the name of the department responsible for those agreements?
answer
Properties Division
question
What is the acronym for the sporting goods trade association?
answer
SGMA
question
What is the difference between a licensee and a licensor? Also, which one assumes the majority of the risk in most formal licensing agreements?
answer
The licensee is the party that receives a license, while the licensor is the party that grants the license. For instance, if a bar owner gets a liquor license from the state where he operates his business, the owner is the licensee and the government that issued the license is the licensor
question
Kevin Plank, a former University of Maryland athlete, founded what company by selling products out of the trunk of his car?
answer
Under Armor
question
Which professional league was the first to create a properties component in 1963?
answer
NFL
question
Which company acts on behalf of more than 180 universities, bowls and conferences to negotiate licensing agreements?
answer
Collegiate Licensing Company (CLC)
question
Which sporting goods company promoted grassroots sports competitions as a means to boost sales?
answer
Spalding
question
Approximately how many people in the United States played golf during the last decade?
answer
30 million
question
The game of golf originated in what country?
answer
Scotland
question
______ are owned by the members and typically hold private non-profit status.
answer
Member owned clubs
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Which group establishes equity club policies and governs the club?
answer
-Club members elect those from its membership to serve on its board of directors
-General manager performs day-to-day operational aspects of the club
question
A committee which is permanent with the organization and helps the club conduct on-going business is a
answer
standing committee
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A committee that focuses on a specific problem or issue and remains in existence until that problem or issue is resolved is a(n)
answer
Ad hoc committee
question
The official executive management position at a private golf club is the
answer
General manager
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What person is in charge of all activities related to the club's golf program?
answer
Golf Professional
question
What is the gender breakdown of the profile of golfers ?
answer
75% males
15% females
question
What percent of baby boomers say they will participate in recreational activities during their retirement??
answer
68%
question
State forests, state parks, national forests and national parks are representative of what form of recreation?
answer
Public Recreation
question
The underlying purpose of military recreation facilities is
answer
fitness and military readiness and for family and overall morale and sense of community.
question
What is the primary reason for therapeutic recreation programs?
answer
improves a participants physical, emotional and mental health
question
Another word for the "public sector" in terms of recreation is
answer
Government
question
What are the requirements of a 501c7 club?
answer
-Must be a club and organized for club purposes
-Organized for pleasure, recreation and other non-profit purposes
-Substantially all of the club's activities must be for pleasure, recreation and other non-profit purposes
-No inumment (no net earning may benefit owners)
-Must not discriminate on the basis of race, color or religion
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