Marketing Chapter 5 Quiz

18 April 2024
4.4 (165 reviews)
25 test answers

Unlock all answers in this set

Unlock answers (21)
question
‚Äč_________ refers to the practice of including ethnic themes and‚Äč cross-cultural practices within a‚Äč company's mainstream.
answer
A total market strategy
question
Which of the following is a social factor that influences consumer buying‚Äč behavior?
answer
Roles and status
question
A purse‚Äč company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the‚Äč fans' viewpoint, the housewives reality show is‚Äč a(n) _____.
answer
reference group
question
Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a‚Äč company's products?
answer
Buzz marketing
question
When marketers want to promote their products and services through‚Äč word-of-mouth marketing‚Äč programs, they typically begin by‚Äč ________.
answer
generating‚Äč person-to-person brand conversations
question
Which of the following is a personal factor that influences a‚Äč consumer's buying‚Äč behavior?
answer
Occupation
question
Which of the following needs in‚Äč Maslow's hierarchy is generally satisfied‚Äč first?
answer
Physiological needs
question
According to the model of buyer‚Äč behavior, what is in a‚Äč buyer's black‚Äč box?
answer
The‚Äč buyer's characteristics and the‚Äč buyer's decision process
question
What is the first step of the buyer decision‚Äč process?
answer
Need recognition
question
Consumers can obtain information from any of several sources. Which source is the most effective in that they legitimize the‚Äč product?
answer
Personal sources
question
What determines if a buyer is satisfied or dissatisfied with a‚Äč purchase?
answer
The relationship between the‚Äč consumer's expectations and the‚Äč product's perceived performance
question
Which of the following lists the five steps of the buyer decision process in the correct‚Äč order?
answer
Need‚Äč recognition, information‚Äč search, evaluation of‚Äč alternatives, purchase‚Äč decision, and postpurchase behavior.
question
‚Äč_________ refers to the degree to which innovation appears superior to existing products.
answer
Relative advantage
question
‚Äč_________ is NOT a characteristic important in influencing an‚Äč innovation's rate of adoption.
answer
Motivation
question
‚Äč______________ is the first stage in the new product adoption process.
answer
Awareness
question
This adopter group is skeptical and only adopts new products after a majority of people has tried it.
answer
Late mainstream.
question
Which of the five characteristics identified in the text has an inverse relationship with an‚Äč innovation's rate of‚Äč adoption? As this characteristic‚Äč increases, the rate of adoption is slower.
answer
Complexity
question
In a‚Äč _________, the‚Äč business-to-business buyer reorders something without modifications.
answer
straight rebuy
question
Which of the following statements regarding the business market is‚Äč correct?
answer
Many sets of business purchases are made for one set of consumer purchases.
question
What is the nature of demand in business‚Äč markets?
answer
Demand in business markets is derived demand.
question
All the people involved in the buying decision in an organization are collectively known as‚Äč _______.
answer
the buying center
question
‚ÄčAge, personality, buying‚Äč style, and job position are‚Äč ________ factors that can influence the business buying decision process.
answer
individual
question
In which type of buying situation will a buyer usually go through all the stages of the business buying‚Äč process?
answer
A new task buying situation
question
Items such as technical‚Äč specifications, quantity, delivery‚Äč time, return policies and warranties are included in the‚Äč ____________.
answer
order routine specification
question
One problem with‚Äč business-to-business e-procurement is that it‚Äč _______.
answer
can erode‚Äč long-standing customer-supplier relationships