Advance GA Assessment Unit 3

1. Segments applied to reports can analyze data from which of the following groups? (Select all that apply) a. Users 25 to 34 years of age who have their browser set to Spanish b. Users who viewed a webpage, then watched a video c. Users who engaged in social media or email campaigns d. Users who have children under the age of 18

2. Custom segments may be created using which criteria? (Select all that apply) a. Dimensions b. Metrics c. Sessions dates d. Sequences of user actions

3. How many segments may be applied at once? a. 1 b. 2 c. 3 d. 4

4. Because segments are applied before sampling, segmented data will not be sampled. a. True b. False

5. What report shows data segmented by channel? a. Segmentation b. Source/Medium c. Channels d. Attribution

6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? a. Paid Search b. Organic Search c. Direct d. Display

7. What report analyzes which webpages get the most traffic and highest engagement? a. Active Users report b. Engagement report c. All Pages report d. Frequency and Recency report

8. In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? a. First marketing activity b. Last marketing activity c. Single assisted conversion d. All assisted conversions

9. Multi-channel Funnel reports can credit conversions across which channels? (Select all that apply) a. Website referrals b. Paid and organic search c. Custom campaigns d. Television channels

10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? a. Primary conversion b. Assisted conversion c. Second-to-last-click attribution d. Last-click attribution

11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? a. User Explorer report b. Active Users report c. Users Flow report d. Behavior Overview report

12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks? a. Behavior Overview report b. Active Users report c. Users Flow report d. Cohort Analysis report

13. Custom Reports have which capabilities? (Select all that apply) a. Use multiple dimensions together in the same report b. Create a report with Custom Metrics c. Use a Custom Dimension as a primary dimension d. Create a report with data-driven attribution

14. What type of Custom Report shows a static, sortable table with rows of data? a. Explorer b. Fat Table c. Map Overlay d. Pivot Table

15. Which would prevent data from appearing in a Custom Report? (Select all that apply) a. A filter that filters out all data b. Not sharing the Custom report with users in the same view c. Dimensions and metrics of different scopes d. Too many dimensions applied to the Custom report