COM/BUS 115 Chapter 3 Review

24 August 2022
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41 test answers

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question
What Is The Line A Public Relations Practitioner Must Walk On A Daily Basis?
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To Ethically Communicate While Being An Advocate For A Client Or Organization
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Most Professional Membership Groups Believe That The Primary Purpose Of Establishing Codes Of Ethics Is:
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Education And Information.
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Which Of The Following Is NOT Listed As Codes For Conduct In PRSA's Code Of Ethics?
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Dependence
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Many Practitioners Are Limited In Their Professionalism By A
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"Technician Mentality."
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The Major Effort To Improve Standards And Professionalism In Public Relations Worldwide Is
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Accreditation
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To Receive The "APR" Designation As Being Accredited By PRSA, A Person Must
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Pass A Rigorous Written And Oral Examination.
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What Is The Best-Known Think Tank For Public Relations?
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The Institute For Public Relations
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Even If A Bribe Is Intended Or Not, The Sending Of Gifts To Media Representatives Is Almost Always Considered
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Bribery To Get Favorable Media Coverage.
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When Is It Ok To Say "No Comment," Along With An Explanation?
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No Comment Is Always A Viable Option
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Examples Such As Kathleen Turner Point To Organizations That Fail To Understand The Need For
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Transparency/Disclosure
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A Common Complaint About Public Relations Codes Of Ethics Is That
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They Have No "Teeth".
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Which One Of The Following Is A Hallmark Of Public Relations Professional?
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A Sense Of Responsibility To Society
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Which Of The Following Is A "Careerist" Value?
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The Prestige Of The Organization
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Special/Corporate Interest Groups Are Most Likely To Fund
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Citizen's Groups
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What Word Might Be Associated With A Front Group?
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Deceptive
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"We Chose This Plan Because It Would Benefit The Majority Of You, And Harm The Fewest" Would Be An Example Of Using This Perspective:
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Utilitarian
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If You Would Feel That Things Were Either Absolutely "Right" Or Absolutely "Wrong" You Would Fall Into Which Orientation?
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Kantian
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Which Of The Following Is NOT One Of The Five Prerequisites For A Profession Like Public Relations, According To C. V. Narasimha Reddi, Editor/Publisher Of Public Relations Voice?
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Management
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Two Out Of Five Arabic-Language Journalists Will Use News Releases If Accompanied By A(N)
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Gift
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"Paying For Play" Refers To A Practice That Is Used In
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China
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(T/F) According To A Utilitarian Approach, The Ends Justify The Means As Long As They Cause The Least Harm.
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True
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(T/F) Society Expects Public Relations Practitioners To Take On A Role Differentiation, As An Advocate (As Journalists Would Be Considered Objective).
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True
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(T/F) Fairness Is A Core Value Stipulated By PRSA.
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True
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(T/F) Magazines, In Particular, Are Increasingly Blurring The Line Between News Features And Advertisements.
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True
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(T/F) The Licensing Of Public Relations Professionals Is Likely To Be Initiated In The Near Future.
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False
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(T/F) To Become Accredited By The PRSA With The Designation Of "APR," One Must Have At Least 10 Years Of Experience In The Field And Have Demonstrated Some Significant Achievements.
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False
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(T/F) It Is More Ethical For The Public Relations Counselor To Say "No Comment" To A Difficult Question, Than To Stretch The Truth For Organizational Gain.
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True
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(T/F) In Terms Of Gender, PRSA's Membership Is Now Primarily Male
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False
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(T/F) Virtually All Public Relations Codes Of Ethics Begin With The Duty To Tell The Truth.
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True
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Is It Ethical To Offer Cash Or Gifts To Bloggers?
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No
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The Study Of How We Should Behave Is Called:
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Ethics
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Which Organization Is Considered The Largest PR Organization In The World?
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PRSA
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Who Said "Lying Makes A Problem Part Of The Future, Truth Makes It Part Of The Past."
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Rick Pifino
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Why Should PR Practitioners Strive For Honesty And Disclosure?
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To Preserve Their Reputation
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Which Is Not An Ethical Guideline For A Video News Release?
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Offer Gifts For Good Reviews
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What Is Not An Ethical Rule That Appliers To Internet PR?
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Use Cash And Gifts To Ensure Better Reviews
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What Is The Main Purpose Of A Front Group?
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Company Paid Counter Groups To Counter Any Opposing Protest
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When Responding To Negative Reviews You Should Not:
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Respond Negatively
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Which Is Not A Perquisite For A Career In PR?
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High IQ
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What Is Not A Step Toward Professionalism?
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Being Disorganized
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Although Gift Giving Is Considered Unethical In The United States, Other Nations Have Different Standards.
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True