Chapter 10 example #11714

The emphasis of a marketing strategy for a continuous innovation concentrates on

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?

Which of the following would most likely be considered a consumer product?

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The Love Bandit Bear is an example of a

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) ________; (2) specific customers' needs, wants, and preferences; and (3) what the product or service will be and do to satisfy consumers.

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Installations are support products that include items such as

LG Electronics recently introduced the Fridge-TV with a 15-inch television screen mounted in the right-hand side refrigerator door. This is an example of which type of innovation?

Intangible items such as airline trips, financial advice, or telephone service that an organization provides to consumers are referred to as

Products that usually last over many uses, such as cars and appliances, are referred to as

Which of the following statements regarding goods is most accurate?

In marketing, ________ is a thought that leads to a product or action.

Unsought products are

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally). When it was introduced, Napster would have been an example of a

The term product class refers to

Which of the following is considered an idea?

A product that disrupts consumers' normal routine but does not require totally new learning is a

Which of the following is the best example of a convenience product?

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly. This innovation strategy is known as a

Advertising is most important for which of the following products?

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Specialty products refers to

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, ________, are distributed through the same type of outlets, or fall within a given price range.

An iMac personal computer from Apple can be classified according to all of the following categories except

Among business products, which of the following would most likely be considered supplies?

A ________ is defined as an item consumed in one or a few uses.

With respect to distribution, convenience products are available

Considering the classification of consumer products, which of the following products will have the most limited distribution?

A product can be classified as new if it ________ from existing products.

Which of the following statements about services is most accurate?

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors had offered their new MP3 players. Zune sales were very disappointing and Microsoft eventually killed the product. According to the textbook, the primary reason for the Zune's failure was due in large part to

The two main classifications of business products are

With respect to distribution, shopping products are available

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

One of the eight primary marketing-related reasons for new-product failure is

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G), the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

An important way of defining new products is in terms of their effects on consumption. This approach classifies new products according to

Variations of a product (shape, configuration) within a product class are referred to as the

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Product item refers to

One of the eight primary marketing-related reasons for new-product failure is

At the time of its introduction, which of the following products was the best example of a continuous innovation?

With respect to price, which of the following type of consumer product would usually be very expensive?

Which of the following is most likely to be an example of an unsought product?

Convenience products refers to