Chapter 10

I want this product or service.
Explanation: about a product by?The AIDA model of mass sales messages is aimed at getting customers to think about a product by stimulating their interest in the product, creating a desire for the product, and then taking action to buy the product.

logical appeals.
Explanation: what?Internal persuasive messages typically focus on convincing the reader to take some kind of action, whether it is to buy a product, support a cause, or change a behavior. The message will often include information and arguments designed to persuade the reader to act.

Persuasive messages require a message structure that helps reduce resistance.

providing a strong rationale

social proof
Explanation: The principle of influence whereby people determine what is right, correct, or desirable by seeing what others do is called social proof. This principle is based on the idea that people are more likely to do something if they see that others are doing it. This principle can be used to influence people's behavior in a variety of ways, including through advertising, social media, and even personal interactions.

provide the rationale before making the request.
Explanation: A good practice if your audience is emotionally resistant to your solution is to first acknowledge their feelings and concerns. Let them know that you understand why they may feel that way and that you respect their opinion. Then, you can present your solution in a way that is logical and reasonable, addressing their concerns head-on. Finally, you can ask for their feedback and input on the solution, showing that you value their input and want to work together to find the best possible solution.

relates the clothing drive to their need to feel good about themselves.
Explanation: Anwar should use an argument that appeals to his colleagues' sense of altruism. He can explain how the holiday clothing drive will help those in need, and how it will make his colleagues feel good to know that they are helping others. He can also point out how the company will benefit from the goodwill generated by the drive.

Consider the psychological principles that impact people's decisions.
Explanation: There are a few things to keep in mind when trying to understand your audience for a persuasive message. First, consider what the audience's needs are and how your message can address them. Secondly, think about what the audience's values are and how your message can align with them. Finally, consider what the audience's beliefs are and how your message can either reinforce or challenge them. By taking all of these factors into account, you can develop a more complete understanding of your audience and create a more effective persuasive message.

Business communicators understand that resistance to ideas, products, and services is often emotional.

positive
Explanation: The appropriate tone for persuasive messages is one that is respectful and polite. It is important to remember that the goal of persuasive messages is to convince the reader to do something, so it is important to come across as reasonable and trustworthy.

Nita is more likely to buy a brand of designer purse that sells out in one day.
Explanation:The appropriate tone for persuasive messages is one that is respectful and polite. It is important to remember that the goal of persuasive messages is to convince the reader to do something, so it is important to come across as reasonable and trustworthy.

strong emotional appeals.
Explanation: External persuasive messages, with the exception of those that emphasize price, are generally based on one or more of the following:1. The product's features and benefits2. The customer's needs and wants3. The company's reputation1. The product's features and benefits: External persuasive messages that focus on the product's features and benefits try to convince the customer that the product is worth their time and money. This type of message often includes information about what the product can do, how it can help the customer, and why it is better than similar products on the market.2. The customer's needs and wants: Another common approach for external persuasive messages is to focus on the customer's needs and wants. This type of message tries to convince the customer that the product is something they need or want, and that it will help them solve a problem or meet a need. This approach often includes information about how the product can benefit the customer and how it can make their life easier or better.3. The company's reputation: Finally, another common approach for external persuasive messages is to focus on the company's reputation. This type of message tries to convince the customer that the company is a reputable and trustworthy source for the product, and that they can be trusted to provide a quality product. This approach often includes information about the company's history, its track record of success, and its commitment to customer satisfaction.

reciprocation
Explanation: The principle of influence being used is the principle of reciprocity. By offering free items to participants, the organization is providing them with something of value, which in turn increases the likelihood that participants will reciprocate by taking part in the walkathon.

analyzing the audience
Explanation: The first step in the planning process for writing persuasive messages is to identify the purpose of the message. The purpose of the message will determine the content of the message and the tone that should be used. The purpose of the message should be clear before any other planning can be done.

communicating with someone who thinks differently than you do.
Explanation: Persuasion almost always involves convincing someone to do or believe something that they may be reluctant to do or believe. This can be done through various means, such as using logic, emotional appeals, or by appealing to someone's self-interest. Persuasion is often used in advertising, sales, and politics, among other fields.

are directed to people who resist your ideas, products, or services.
Explanation: There are a few reasons why it is important to ask colleagues to review persuasive messages. First, it is important to get a second opinion on the message to make sure that it is effective and persuasive. Second, colleagues may be able to offer suggestions on how to improve the message. Finally, colleagues can provide feedback on the delivery of the message to ensure that it is clear and concise.

In the post-trust era, persuasion is becoming increasingly difficult.
Explanation: In the post-trust era, persuasion is more difficult because people are more skeptical and have access to more information. They are also more likely to be influenced by their peers.

It allows your readers to sense the impact on a personal level.
Explanation: Some research has shown that making tangible statements in persuasive messages can lead to more favorable attitudes and perceptions among receivers. Specifically, tangible statements can help increase the believability of a message and make the message more persuasive. Additionally, tangible statements can help increase the message's recall and recognition.

indirect and implicit.
Explanation: Persuasive messages tend to be written in a direct, clear, and concise style. The goal is to get the reader to agree with the writer's point of view, so the language is often persuasive and emotional.

recognizing and appreciating others' needs and preferences as legitimate.
Explanation: Validating your readers means that you are acknowledging their feelings and experiences. You are showing that you understand and respect their perspectives. This can help create a sense of rapport and trust, which can make your readers more receptive to your message.