Biz Chapter 16

the purpose of a ______ is to move the selling process toward an actual product purchase

which of the following media enables firms to quickly change their advertising message?

in terms of total dollars spent, the number one and two advertising media are

the approach step of the selling process attempts to

the promotional tool that stimulates consumer purchasing and dealer interest by means of short term activities, such as trade shows, event sponsorships and contest is known as

evidence indicates that the best promotional strategy for firms operating globally is

which of the following statements about global advertising is most correct

people with an unmet need, the authority to buy, and the willingness to listen to a sales message represents a firms

advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is calledw

_______ advertising encourages wholesalers and retailers to carry the products of a specific manufacturer

which of the following is a consumer sales promo activity

_______ refers to any paid, non personal communication through various media by orgs and ind. who are in some way indents fire in the message