MKT 340 (quiz 2) Midterm

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of: internal, controllable marketing issues. issues that don't even need to be discussed in ethical firms. marketing issues but not ethical issues. marketing ethical issues. ethical issues but not marketing issues.

Conscious marketing encompasses all of the following overriding principles except: recognition of marketing's greater purpose. recognition of the company's bottom line. consideration of stakeholders and their interdependence. the presence of corporate leadership, creating a corporate culture. the understanding that decisions are ethically based.

________ entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. Corporate social responsibility Conscious marketing Triple bottom line Marketing analytics The four Ps

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming: ethical human beings. conscious marketers. profitable. successful. recognized.

What is the most basic corporate social responsibility to employees?: To ensure the highest pay for the work performed To ensure a safe working environment To ensure all potential conscious marketing issues are raised To assess each employee's level of confidence To ensure the firm primarily serves the community in surrounding neighborhoods

All of the following statements regarding corporate social responsibility are true except: firms believe that they have legal and economic duties in addition to responsibilities to society. a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders. CSR can be defined as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. today, virtually all large and well-known companies engage in some form of CSR. CSR actions are not mandated by law.

According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes _________________________ performance. economic, social, and environmental economic, social, and political financial, economic, and social social, environmental, and political financial, social, and environmental

Key corporate social responsibility (CSR) stakeholders typically include all of the following: the firm's employees and their families customer groups members of the community the environment the firm's partners and competitors True False

When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ________, including the ranchers that supply the food, its customers, and animal welfare groups. stakeholders investors marketing executives bankers corporate shareholders

The ________ for natural skin care company Burt's Bees is to "create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.": mission statement. market analysis company description financial plan executive summary

In the ________ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.: brainstorming implementation planning control evaluation

The ethical decision-making framework includes all of the following steps except: identify issues. promote the firm's corporate social responsibility efforts. gather information and identify stakeholders. brainstorm alternatives. choose a course of action.

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. Hisaoki's company failed to: identify issues. promote the firm's corporate social responsibility efforts. analyze the needs of the industry. brainstorm and evaluate alternatives. choose a course of action.

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to: identify issues of concern to lawmakers. assess impact of its actions beyond the classroom. engage in brainstorming alternatives. choose a course of action. evaluate the legal ramifications.

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, ________ should engage in brainstorming and evaluating alternatives. the senior managers most involved key customers elected officials all parties relevant to the decision any individuals with competing interests

All of the following are questions posed in the ethical decision-making metric except: Would I want to see this action described on the front page of the local paper? Will this action help advance my career? Would the person I admire most engage in this activity? Can I give a clear explanation for my action? Will I be able to look at myself in the mirror and respect what I see?

All of the following are included in the decision-making metric except: the publicity test. the likability test. the moral mentor test. the transparency test. the admired observer test.

In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the: publicity test. admired observer test. moral mentor test. transparency test. person in the mirror test.

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of high-pressure sales techniques. deceptive pricing tactics. misrepresentation of company data. misleading advertising. withholding information.

The Golden Rule test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?" True False