Which of the following statements is true of a sales orientation?
answer
intermediaries are encouraged to push manufacturers products aggressively.
question
A firm that extensively uses relationship marketing strategies is most likely to:
answer
encourage teamwork among employees.
question
Which of the following strategies is most closely associated with the societal marketing orientation?
answer
Using clean energy sources
question
Which of the following is a drawback of the sales-orientation philosophy?
answer
It cannot convince people to buy goods that are neither wanted nor needed.
question
Which of the following is used in customer relationship management?
answer
On-demand marketing
question
Identify a true statement about production-oriented firms.
answer
They lack an understanding of the needs and wants of the marketplace.
question
Which of the following statements is true of customer relationship management?
answer
It involves establishing and tracking customer interactions with a company.
question
Which of the following statements is true of a sales-oriented firm?
answer
.
It extensively uses personal selling and advertising.
question
Which of the following statements is true of customer relationship management?
answer
It involves linking all processes of a company from its customers through its suppliers.
question
A firm would benefit from production orientation when _____.
answer
it considers the needs of the marketplace
question
Which of the following statements is true of on-demand marketing?
answer
It is aimed at enhancing customer relationships.
question
Which of the following statements is true of marketing
answer
Marketing offers great career opportunities in business and nonbusiness organizations.
question
Which of the following statements is true of marketing?
answer
It focuses on delivering value and benefits to customers
question
A market-oriented firm defines its business in terms of:
answer
the benefits its customers seek.
question
Which of the following companies adopts a product/service differentiation competitive advantage?
answer
A firm that provides highly reliable products
question
In the context of the marketing mix, which of the following business activities is closely associated with promotion?
answer
Usage of social media to increase products sales
question
A company can gain a cost competitive advantage by:
answer
reorganizing functional departments into cross-disciplinary teams.
question
In the context of the marketing mix, which of the following is an element of promotion?
answer
Personal selling
question
The price component of the marketing mix is:
answer
a competitive weapon for companies.
question
Which of the following statements is true of strategic planning?
answer
It should be based on creativity.
question
In the context of SWOT—internal strengths (S), weaknesses (W), external opportunities (O), and threats (T)—analysis, which of the following can be considered as a strength of an organization?
answer
A superior production technology
question
_____ tells us that costs decline at a predictable rate as experience with a product increases.
answer
An experience curve
question
A product/service differentiation competitive advantage can be achieved by:
answer
having a strong dealer network.
question
The product in the marketing mix includes:
answer
the company image
question
Which of the following should be the main focus of marketers in accordance with distribution strategies?
answer
Physical locations of products
question
The basic goal of _____ is to increase the short-term cash return without too much concern for the long-run impact.
answer
harvesting
question
In the context of marketing planning, implementation involves:
answer
allocating resources.
question
Which of the following practices can help businesses gain a cost competitive advantage?
answer
Using simplified production techniques
question
In the context of SWOT—internal strengths (S), weaknesses (W), external opportunities (O), and threats (T)—analysis, marketers can identify strengths and weaknesses by focusing on:
answer
employee capabilities.
question
In the context of the Boston Consulting Group's (BCG's) portfolio matrix, a _____ is a strategic business unit that generates more cash than it needs to maintain its market share.
answer
cash cow
question
In the context of the marketing mix, which of the following statements is true of the product?
answer
It includes not only the physical unit but also its package, warranty, and after-sale service.
question
Which of the following activities is carried out during implementation of a marketing plan?
answer
Creating and managing a task force
question
In the context of following up on a marketing plan, _____ provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines.
answer
control
question
The marketing mix typically involves:
answer
distribution strategies.
question
_____ is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization.
answer
Marketing audit
question
Which of the following is an element of the marketing mix?
answer
Pricing strategies
question
Which of the following statements is true of a marketing audit?
answer
It should be carried out on a regular schedule.
question
Which of the following statements is true of strategic planning?
answer
A good strategic plan can help protect and grow a firm's resources.
question
Issues such as product lines, promotional communications, and pricing are all delineated in the _____.
answer
marketing plan
question
_____ multiplied by the number of units sold equals total revenue for a firm.
answer
Price
question
In the context of following up on a marketing plan, _____ entails gauging the extent to which marketing objectives have been achieved during the specified time period.
answer
evaluation
question
The distribution strategy in the marketing mix is concerned with:
answer
transporting raw materials or finished products.
question
In the context of the marketing mix, the product includes:
answer
the name of the brand.
question
Which of the following statements is true of strategic planning?
answer
will have its own return on investment
question
In the context of the innovation matrix, decisions taken at the _____ level implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands.
answer
core innovation
question
In the context of marketing planning, which of the following statements is true of implementation?
answer
It involves a lot of communication for executing a plan.
question
Which of the following statements is true about a niche strategy?
answer
Companies that adopt a niche strategy have only a small number of customers.
question
In the portfolio matrix, a _____ has low growth potential and a small market share.
answer
dog
question
When a company defines its mission statement based on its short-term objectives, it is said to be suffering from _____.
answer
marketing myopia
question
In the context of the marketing mix, promotion includes:
answer
public relations activities.
question
Companies can make strategic planning more effective by:
answer
ensuring the participation of top management.
question
When properly created, a strategic business unit (SBU)
answer
has a specific target market.
question
Which of the following strategies can enable companies to gain a cost competitive advantage?
answer
Removing frills from products
question
In the context of the marketing mix, which of the following business activities is most closely related to distribution strategies?
answer
Storage of raw materials
question
Which of the following strategies can help companies make strategic planning effective?
answer
Making strategic planning an ongoing process rather than an annual exercise
question
According to Ansoff's strategic opportunity matrix, which of the following factors is associated with market development?
answer
Adding new uses to products
question
In the context of implementation, which of the following statements is true of a task force?
answer
It is established to accomplish a single goal or mission.
question
Which of the following statements is true of a marketing plan?
answer
It defines the business mission and objectives.
question
An effective marketing objective:
answer
is compared to a benchmark.
question
Which of the following statements is true of an effective business mission statement?
answer
It is based on an analysis of anticipated environmental conditions.
question
Which of the following is a distinct feature of a product/service differentiation competitive advantage?
answer
Establishing a brand name
question
_____ is the strategy of preserving market share so that an organization can take advantage of the very positive cash flow.
answer
Holding
question
Which of the following statements is true of the price component of the marketing mix?
answer
It is what a buyer must give up in order to obtain a product.
question
According to Ansoff's strategic opportunity matrix, a firm that adopts a diversification strategy:
answer
will profit if it enters a new market with little competition.
question
Which of the following actions is associated with the niche strategy?
answer
Choosing a target market that is not crucial to the success of major competitors
question
In the context of the utilitarian ethical theory, to a utilitarian:
answer
similar predicted solutions can be compared to determine the most beneficial choice.
question
Which of the following statements is true of cause-related marketing?
answer
It is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit
question
A person who follows the deontological theory:
answer
follows his or her obligations to another individual or society because upholding one's duty is what is considered ethically correct.
question
In the context of the determinants of a civil society, _____ involves the voluntary acceptance of standards established by nongovernmental entities.
answer
self-regulation
question
Which of the following statements is true of corporate social responsibility?
answer
Businesses have resources, so businesses should be given the chance to solve social problems
question
According to the levels of ethical development, at the preconventional morality level, people:
answer
tend to have an egocentric orientation
question
In the context of ethics in other countries, which of the following statements is true?
answer
Usage of illegal payments is accepted and expected in various countries
question
In which of the following situations are marketers most likely to recognize a practice as unethical?
answer
If the practice is widely used throughout an organization
question
Which of the following is one of the four major components of the pyramid of corporate social responsibility?
answer
Philanthropy
question
In the context of ethical behavior, morals:
answer
may reflect the laws and regulations that affect social and economic behavior.
question
In the context of corporate social responsibility, which of the following statements is true of the stakeholder theory?
answer
It states that a company is expected to be a good citizen in its community
question
The _____ states that people should adhere to their obligations and duties when analyzing an ethical dilemma.
answer
deontological theory
question
In the context of ethical theories, which of the following statements is true of moral relativism?
answer
It does not believe in absolute rules such as laws
question
The stakeholder theory of corporate social responsibility:
answer
considers the management of an organization as one of the stakeholders.
question
Which of the following is a disadvantage of cause-related marketing?
answer
It can lead to consumer cause fatigue
question
The _____ compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes.
answer
casuist ethical theory
question
In which of the following situations are marketers most likely to recognize a practice as unethical?
answer
If the practice is very likely to result in a harmful outcome
question
_____ is a business's concern for the long-range welfare of both the company and its relationship to the society within which it operates.
answer
Corporate social responsibility
question
According to the three levels of ethical development, which of the following statements is true of conventional morality?
answer
A person at this level is concerned how an action will be viewed by others
question
A code of ethics:
answer
should be in written form to avoid confusion
question
Under the Foreign Corrupt Practices Act (FCPA), _____.
answer
U.S. corporations are prohibited to make illegal payments to foreign governments
question
Which of the following statements is true about the pyramid model of corporate social responsibility?
answer
It states that if a company does not make a profit, then the other responsibilities are moot.
question
In the context of ethical theories, which of the following statements is true of rule utilitarianism?
answer
Decisions must benefit the most people but through the fairest and most just means available.
question
In the context of growing ethnic markets, African Americans in the U.S.:
answer
spend more on store brands as compared to the general population.
question
Which of the following statements is true of Gen Xers?
answer
They spent more time without adult support and guidance than any other age cohort.
question
Which of the following legislations created the Consumer Financial Protection Bureau (CFPB)?
answer
The Restoring American Financial Stability Act
question
The Federal Trade Commission's Bureau of Competition _____.
answer
seeks out and challenges anti-competitive conduct in the marketplace
question
Which of the following statements is true of the values held by tweens?
answer
They forgo games and are moving toward entrepreneurship.
question
Which of the following statements is true about the population trends in the U.S.?
answer
The populations of the rural regions of the U.S. are aging.
question
Which of the following statements is true of a target market?
answer
A marketing mix is designed to appeal to a target market.
question
Which of the following statements is true of today's consumers in the U.S.?
answer
They are concerned about the nutrition in their food.
question
Which of the following statements is true of the primal 45-Latino society?
answer
The primal culture followed in the societies tends to be regional.
question
Which of the following statements is true of the attitude of teens in the U.S.?
answer
According to a survey taken by Piper Jaffary, teens continue to seek peer affirmation.
question
Which of the following can be considered as a demographic information of a person?
answer
Age
question
Which of the following strategies can help business firms stimulate innovation?
answer
Using teams of writers to build scenarios of opportunities and threats
question
Business firms can stimulate innovation by:
answer
letting employees know that they have the freedom to fail.
question
According to a Quirk's study, which of the following statements is true of global kids?
answer
They have ranked "getting a good education" near the top of socially desirable attributes.
question
Identify a true statement about the Great Recession.
answer
The Great Recession spread around the globe by 2008.
question
In the context of the American demographic profile, which of the following statements is true of Hispanic Millennials?
answer
Hispanic Millennials make a quarter of the Hispanic population in the U.S.
question
_____ is charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products.
answer
The Food and Drug Administration
question
In the context of populations, which of the following statements is true of tweens in the U.S.?
answer
They are an attractive market segment for mobile games.
question
Which of the following statements is true about the trends prevalent among various ethnicities in the ethnic markets?
answer
Asian Americans retain strong core values even if they embrace American values.
question
The CAN-SPAM Act:
answer
prohibits commercial e-mailers from using false addresses and presenting false or misleading information.
question
Which of the following statements is true of the incomes of baby boomers in the U.S.?
answer
Baby boomers' current incomes are relatively low because many have retired.
question
Which of the following statements is true of incomes in the U.S.?
answer
The average family incomes rose slightly in 2013 and 2014.
question
Which of the following basic values strongly influenced attitudes and lifestyles during the United States' first 200 years?
answer
Self-sufficiency
question
Which of the following statements is true about the Great Recession of 2008-2009?
answer
It began with the collapse of inflated housing prices.
question
Which of the following statements is true of the younger Millennials?
answer
They form a more massive group than older Millennials.
question
Conformity, a value that strongly influenced attitudes and lifestyles during United States' first 200 years, emphasizes that:
answer
no one should expect to be treated differently from anybody else.
question
Which of the following statements is true of American teenagers?
answer
They prefer face-to-face communication to communicating electronically.
question
Which of the following is an element of a competitive environment?
answer
The degree of interdependence within the industry
question
In the context of social factors that affect marketing, with component lifestyles, people are:
answer
choosing products that meet their diverse needs.
question
Which of the following statements is true of Generation Y?
answer
Its members are tech savvy, but they still use traditional media.
question
In the context of populations in the U.S., Millennials:
answer
are now more in number than baby boomers.
question
In the context of the external environment of a business, which of the following statements is true of social media?
answer
The Internet of Things is increasingly being used by many people.
question
Which of the following statements is true of baby boomers?
answer
They lay emphasis on price and quality while making purchase decisions.
question
Hispanic Americans in the U.S.:
answer
believe that the traditional family is the main building block of a healthy community.
Haven't found what you need?
Search for quizzes and test answers now
Quizzes.studymoose.com uses cookies. By continuing you agree to our cookie policy
