IS Quiz 10

When did e-commerce begin? 1983 2000 1995 1999 1965

Which of the following statements about m-commerce is not true? In 2015, m-commerce represented about 25 percent of all e-commerce. In 2015, the main areas of growth are in mass market retailing and location-based services. In 2015, in-app sales to mobile devices account for about $9 billion in m-commerce revenues. M-commerce is the fastest growing form of e-commerce. In 2015, m-commerce generated over $75 billion in revenue.

________ attempts to leverage the fact that there is always some demand, however small, for a product. Crowdsourcing Behavioral targeting Long tail marketing Predictive marketing Profiling

Compared to traditional goods, digital goods have greater pricing flexibility. higher marginal costs. higher inventory costs. higher production costs. lower marketing costs.

Geoadvertising sends ads to users based on their: social media presence. website behaviors. shopping preferences. user addresses. GPS locations.

Procurement involves all of the following except: paying for goods. negotiating with suppliers. making delivery arrangements. sourcing. production scheduling.

All of the following are increased in traditional markets compared to digital markets except: menu costs. search costs. information asymmetry. network effects. switching costs.

Which of the following is an example of the content provider Internet business model? Facebook ETrade eBay iTunes Dropbox

Which of the following best illustrates the advertising revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? Ubiquity Interactivity Information density Customization Richness

Which of the following is the largest mobile advertising market? Twitter Microsoft Google Yahoo Facebook

In 2015, what percentage of mobile phone users accessed the Internet by using their phones? About 33 percent About 50 percent About 10 percent About 90 percent About 75 percent

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: social sign-on. behavioral targeting. prediction markets. long-tail marketing. crowdsourcing.

Facebook's Like button is an example of which of the following? Collaborative shopping Social sign-on Crowdsourcing Social search Network notification

Which of the following best illustrates the affiliate revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.

Which of the following is the fastest growing format of online advertising? Video ads Classified ads Rich media ads Email Search engine ads

Which of the following is not one of the unique features of e-commerce technology? Universal standards Richness Information density Transparency Social technology

Which of the following is not one of the four main types of e-commerce presence? Email website Blog Social media Offline media

What percent of online retailers now have m-commerce websites? 55 percent 25 percent 75 percent 85 percent 15 percent

A secure website that links a large firm to its suppliers and other key business partners is called a(n): marketspace. e-hub. private industrial network. exchange. Net marketplace.