VIC 3001 Exam 2

Higher for Print: 300 Lower for Web: 72

Bytes-KB-MG-GB *Web under 100KB

"Lossy File"- compressed at expense of quality easy for sharing color photos does not support transparency

Indexed color supports transparency animation compressed and limited to one layer not good for photographers

Limited to single layer cross platform web graphics multiple levels of transparency

Photoshop native file not cross platform preserves layers large file size not for web

Same as PSD except is cross platform

-Cannot pull image from web without permission -Cannot pull image from web for print at all

Right is right and must be done under all circumstances

The consequences of actions are important in deciding whether or not they are ethical *greater good for the greater number**

YOLO

Virtue at the mean between 2 extremes of excess and deficiency

Do unto others as you would want done to you

Considers all people as equals with no knowledge of class or human differences

System- fight or flight Social- acceptance Self- money, food, comfort

Buy our product and follow us to the promised land

No one is better than you at persuading yourself

Casting people into social roles makes them behave as such

8million served!

Incongruity resolution: out of the ordinary

The more we see it the more we like it

Benchmark of information to which we compare another option

Presenting info in a way that describes an animal or object in human terms

All in balance

gut reaction

Determination of importance of the work based on time line

Relationship between light, medium, presentation

Moral responsibility of producer, subject and viewers

Heros and Villains Narrative structure Symbols

Exploring a work in terms of issues, power, politics, and econ.

1. Inventory 2. Composition 3. Visual Cues 4. Where was it made?

1. Capture attention 2. Control eye movement 3. Convey information 4. Evoke emotion

-Objective -Audience -Coordinating with other design work? -Competitors/ what does their viscom say? -Distribution -Budget -Timing -Turnaround -Provider of content -Constraints

Thumbnail sketches in print news, mag, and news letters

1. Centering everything 2. Warped/ naked photos 3. Too many fonts 4. Thick borders 5. Missing margins 6. Stairstepping 7. 4 Corners/ clutter 8. Trapped negative space 9. Busy background 10. Type emphasis 11. Bad bullets 12. Widows and orphans 13. Justified rivers

Space Line Shape Color Texture Value Size/Scale

1. Focal Point 2. Contrast 3. Balance 4. Movement 5. Pattern 6. Unity

1. Proximity 2. Similarity 3. Continuity 4. Closure

Camera eye position relative to the subject

Police Line Up

Intended audience, timeline, budget

The offensive ads are effective in driving traffic to the PETA website