Social Media Marketing Chapter 9 Quiz

2 November 2022
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18 test answers

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question
Marketers should be constantly changing and updating their images.
answer
True
question
Flickr was the first photo sharing site.
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False
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Image sharing can help drive web traffic to a website.
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True
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Unlike video sharing and other social media tools, target audiences are not as important for photo sharing.
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False
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Typically the most popular images are those that are carefully planned and staged.
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False
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One of the best practices in marketing through photo sharing is to stage the product professionally before taking the photo.
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False
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What is behind the growth in photo sharing?
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The growth of smartphones.
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What is a photo sharing site?
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A website that allows users to upload photos for public or private viewing.
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Which of the following does not describe a photo sharing site?
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It lets people buy or license images.
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The first photo sharing site was:
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Webshots.
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Why is it important for a company to stay connected on a photo sharing site?
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Interacting with other users help draw people back to your content.
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What is a worry that companies may have about sharing photos?
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Trade secrets may be uncovered through the images they share.
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Which statement is false?
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A photo sharing strategy will require a large time commitment.
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The Library of Congress used which photo sharing website?
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Flicker
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Stock photography is:
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professional photography produced by agencies or photo libraries.
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Which statement is true?
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Tagging images with relevant keywords helps users find images easier.
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Imgur appeals mostly to:
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those who appreciate storytelling.
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Which photo sharing website was first used by the White House official photographer?
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Flickr.