Social Media Marketing Chapter 8 Quiz

An increasing amount of time is spent viewing videos.

Mobile and time-shifted video are the trends marketers must accommodate.

Online video can act like an infomercial by showcasing a product's features and benefits.

It is easy to create a video that accomplishes marketing objectives and goes viral.

One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

One way to make video sharing easier is to ensure each video has descriptive keywords, tags, and a title.

Tertiary sharing is the easiest step in sharing videos online.

Regarding smartphone use, which of the following is false?

Creating a video to demonstrate how to use the product is called:

One reason that video creates a stronger connection with consumers is:

A marketer can encourage users to share its video by doing all of these except:

Using real people in actual locations when creating a video is an example of:

Brevity is important when creating videos because:

Which of the following is a true statement?

Most sharing of information online is done with:

View completion of videos is greatest on which device?

Which of the following is not a best practice for video marketing?

What was the main challenge facing the creators of the Old Spice Guy video?

The medium on which people spend most time viewing is: