Social Media Marketing Chapter 14 Quiz

28 December 2022
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question
Social media marketing tools are designed to support or automate common SMM activities which included generating, publishing, testing, analysis, and more.
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True
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The first rule about choosing the right tool for the job is to choose a tool from a reputable manufacturer.
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False
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The editorial calendar is a new tool for digital publishers.
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False
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Facebook furnishes Facebook Insight to any user who wants to use the tool.
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False
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Hootsuite is available in a Pro version.
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True
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In some ways, suppliers of these services act like advertising agencies.
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True
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It is best to focus on the tool and its attributes in creating your SMM plan.
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False
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The terms "app" and "tool" mean quite different things.
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False
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Which of the following is/are not categorized as SMM tools?
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All are SMM tools.
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In choosing the right tool for the job, all of these are good advice except:
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purchase a tool for the primary user, as he or she will spend most time with it.
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Regarding editorial calendars, which of the following statements is false?
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it measures productivity.
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The tool "Mention:"
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allows the business user to create alerts and be notified when it appears on the web.
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Multiple platform tools:
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all of these are true.
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Purchased services are organized around:
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the SMM planning cycle.
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The AT&T app and the Guardian Hero app are examples of:
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apps for the business user.
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"Don't fondle the tool" means:
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one must stay focused on what must be accomplished.
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Even the best tools cannot rescue:
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B and C only.
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Regrading social media platforms, which of the following statements is false?
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Given the rise of digital marketing, skilled personnel are abundant.
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"Start small" means:
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A and B only.
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Regarding choosing the right tool for the job, which of the following statements is false?
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A through C.