Social Media Marketing Chapter 13 Quiz

Most marketers can easily compute the ROI for their SMM campaigns.

The amount of SMM spending is expected to increase sharply between 2014 and 2019.

There are few tools, and they are expensive, for social media tracking.

A "metric" is a positive number.

The Valid Metrics Framework represents an attempt to standardize the variety of models and terminology used for social media measurement.

The Net Promoter Score category of Passives includes those most likely to damage a brand through negative word of mouth.

Measuring Return on Investment in social media is challenging for most marketers.

Google and Facebook have tools for evaluating the impact of social media activities, but not Pinterest.

Marketers find it easiest to track:

The key metric of the California Tortilla marketing campaign was the:

Which of the following is NOT a likely metric for its objective?

Regarding the "honesty" of metrics, which of the following statements is false?

The first step in evaluation is:

the text indicates that all of the following are metrics in the Valid Metrics Framework except:

The Net Promoter Score measures:

The Net Promoter Score:

Why is ROI not considered an ideal qualitative measurement for social media?

Evaluation is important for measuring social because

The process of data gathering is generally referred to as:

Important best practices for choosing the most useful Internet metrics include all of these except: