Social Media Marketing Chapter 12 Quiz

Mobile has taken hold around the world, and growth in mostly uniform.

People all over the world access Facebook at a higher rate than any other social media network.

Desktop and TV are losing share to other types of screens.

Apps have little effect on the use and growth of mobile.

The top two activities on mobile are Facebook posts and viewing videos.

Consumers generally shop and compare on their computer, then purchase with their smartphones.

Given the growth in the use of mobile, we can predict with a degree of certainty that the new "buy" buttons on such sites as Pinterest, Facebook, and Twitter will be successful.

Location-based technology us is increasing in:

Global growth in the use of mobile is such that:

The most popular communication app outside of the U.S. is:

Among the losers in the shift to mobile are:

Which of the following statements is false?

The top two activities consumers perform on their mobile smartphones are:

Regarding the process of purchasing, the "upper funnel" is:

The Omnichannel approach to marketing considers all of these except:

Proponents of the audience first marketing strategy recommend using massive amounts of:

Using beacons, retailers are doing all of these except:

Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except:

CX is: