Social Media Marketing Chapter 11 Quiz

The term "No Follow" means that an article has been penalized by search engines and is omitted from search results.

An article title needs to create some incentive to read the article.

White papers typically have at least 10 pages of text, are double spaced, and include sources.

An overt goal is one that is not directly mentioned in a white paper or e-book.

In public policy, white papers are delivered to policy makers to inform them on important issues.

Using marketing jargon in a white paper helps it appear more educational and credible.

The "look and feel" of an article, white paper or e-book is not a concern, only the content.

The primary goal for creating white papers, e-books or articles is to build a company's thought leadership and expertise in an area, ultimately generating sales leads.

What is an article directory?

The primary difference between articles found in directories and those in newspapers and magazines is that:

An article differs from a blog in what way?

What is the first step when publishing and distributing an article as part of a marketing strategy?

A white paper is defined as:

White papers are generally intended to:

Why are interviews important when writing a white paper?

Why should white papers include visual aids, short paragraphs, and informative titles?

What content is important to include in a white paper?

How does an e-book differ from a white paper?

The text identifies what mistake companies make with white paper and e-book marketing?

Which of the following is a true statement?