Quiz 9 Review MAR3023

The market growth rate for digital cameras is 18.3%. The market shares for the top brands in this category are as follows: Canon (36%), Sony (24%), Nikon (18%), and Kodak (12%). Using the BCG Matrix, which classification describes Sony? What would be the best strategy for Sony?

Industry beer sales are $400 million. Blue Beer Co. and Brown Beer Co. have sales revenues of $108 million and $64 million, respectively. The total industry marketing effort is $20 million. Blue Beer Co. and Brown Beer Co.'s marketing efforts are $5.4 million and $3.8 million, respectively. What will likely happen to each company's market share in the future?

Lindsey plans to open a new bicycle shop in Gainesville that will target college students. She anticipates that demand for bicycles will increase this summer as a result of higher gas prices and increasing parking problems on campus. However, she has also taken into account that some things may not go the way she has planned and has developed alternative courses of action. What component of the marketing plan do these alternative strategies represent?

Publix Supermarkets considers itself to be the "premier quality food provider in the Southeast". This is Publix's _____.

The market for fast cars with too much horsepower is decreasing. People are more interested in buying SUVs and pickups. As a result General Motors is stopping production of its Camaro, a car that has had limited sales recently. General Motors has chosen which of the following strategies?

The Boston Consulting Group specified a "success sequence" for their growth-share matrix. The correct order of the success sequence is:

Coors is one of the current leaders in the beer industry. They recently rolled out a new low-carbohydrate beer that is proving to be unsuccessful. Coors sets its marketing budgets for its traditional Coors and Coors Light brands to equate their "share of voice" to their market share. However, Coors has decided to stop investing in their low-carbohydrate beer and let its market share erode over time. According to this information, Coors has decided to _______ its traditional brands and _______ its low-carbohydrate beer.

With regard to business definition, railroads may have lost business because they:

Often used interchangeably with vision, a(n) _____ statement frequently has an inspirational theme.

By understanding its business, an organization can take steps to define its _____, a statement of the organization's scope. This statement often identifies its customers, markets, products, technology, and values.