Quiz #7

Which of the following is FALSE concerning channel members:

Molly goes shopping at Publix, picks up 25 items that she needs for the week, and is quickly on her way. Publix, being an intermediary, makes it possible for Molly to buy all of her items in one place with only one transaction instead of ordering each item separately from 25 different manufacturers. Even though marketing intermediaries may sometimes cause headaches for manufacturers, they are here to stay because intermediaries:

Which type of marketing channel arrangement is good for a firm to use in international marketing where the creation of marketing channel relationships is expensive and time consuming?

Cross-docking and inventory management are examples of what concept?

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco. Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll. The individuals who monitor these transactions and make sure each is performed in a cost-effective and timely fashion are engaged in:

Logistics is most closely related to which element of the marketing mix?

What type of stores rely on their large size and very deep selection to try to dominate the market?

The three basic functions performed by intermediaries are:

Susie goes to Publix and buys Dawn dish soap, Crest toothpaste, and Tide laundry detergent. As the cashier is scanning the bar codes of the various items at the cash register, it is sending a signal to computers at Procter & Gamble that those items have been bought. When they see enough customers have bought a certain product, P&G managers instructs the warehouse to ship more to that store location. Which of the following is this scenario describing?

Activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are called: