Public Relations Principles Chapter 7

The theory/perspective that focuses largely on messages contrary to one's dispositions

Trade show booths would be an example of a method to reach active information-seekers

Mass media have the most influence in what stages of the adoption process?

Passive audiences need messages that have

An inoffensive word or phrase that is less direct or distasteful that one that represents reality is a

Jargon essentially revolves around a problem in

Attitude change and change in overt behavior are difficult objectives for the communicator because of outside factors/variables

Audience attention is highest at

Which would not be considered a "triggering" event?

Style and creativity are most necessary for an active audience