-newspapers sold individually for only a penny a piece
-before, they were sold by subscription and were not affordable to most people
-advertising became an important part of newspapers
-expanded news interesting to ALL readers
-made reporters necessary to gather the news and bring back to the newspaper to write it up
-Staff: editors, ad salesmen, accountants
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New York Sun
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-published by Benjamin Day in Sept 1833
-the first penny newspaper
-included mixed editorial voices, the invlusion of local news items, and tall tales
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New York Herald
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- Founded by James Gordon Bennett
- Published local, everyday news
-Sensationalized crime news
-Bigger staff and sensationalized news (exaggerating, hyping)
-Emphasized getting news fast
-Recognized first to get news was first to sell news
-Took what Day was doing and took it to a high level
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James Gordon Bennet
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-Put the Herald on a pay as you go basis, requiring subscribers to pay for their newspapers in advance and ending the long-standing compaints of editors about their theiving readers
-Added money to the newspapers cash box by crating the "personals" column and req advertisers to change their ads every day
-Most important contribution: his definition of the concept of news - in colonial days, editors and printers treated news as if it were history; newspapers came out only once a week and some were very slow about getting info into print
-Bennett wanted the herald to publish the reports promptly and in 1841 hired Robert Sutton to set up a corps of Washington correspondents
-Efforts to strength foreign news
-The Herald also pioneered in areas such as sports, business news, and coverage of women
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Horace Greeley
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-New York Tribune
-happy medium between the extremes of partisanship
-known for intellectual appeal
-widely read across the country
-talented staff, including women
-influential on national issues
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Margaret Fuller
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-widely read writer before hired by Greeley
-Women's rights advocate
-Leader of transcendental movement
-Literary critic then foreign correspondent for the Tribune
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Telegraph
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-Invented by Samuel Morse in 1844
-Opened modern era of communications
-embraced by newspapers
-made news more timely
-before this time, the time it took newspaper to travel from one point to another was delayed by geography and distance
-the telegrpah transmitted over wire eliminiated that; info could be sent instantaneously; changed the way information was spread
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Associated Press
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-First cooperative news organization
-newspapers gathered, shared news
-made possible by telegraph
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