Which of the following statements about EDI is not true?
answer
Today, EDI is only used for document automation.
question
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
answer
True
question
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
answer
asymmetry
question
Selling the same goods to different targeted groups at different prices is called:
answer
price discrimination.
question
Compared to digital markets, traditional markets have:
answer
higher transaction costs.
question
A secure website that links a large firm to its suppliers and other key business partners is called a(n):
answer
private industrial network.
question
All of the following are increased in traditional markets compared to digital markets except:
answer
network effects.
question
All of the following are unique features of e-commerce technology, except:
answer
transparency.
question
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
answer
free/freemium
question
All of the following are examples of "on demand" companies except:
answer
Instagram.
question
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
answer
behavioral targeting.
question
Procurement involves all of the following except:
answer
production scheduling.
question
Which of the following best illustrates the sales revenue model?
answer
Apple accepts micropayments for single music track downloads.
question
The Internet reduces information asymmetry.
answer
True
question
Compared to traditional goods, digital goods have:
answer
greater pricing flexibility.
question
Market creators:
answer
provide a digital environment where buyers and sellers can establish prices for products.
question
Uber uses a form of dynamic pricing.
answer
True
question
Information density refers to the:
answer
total amount and quantity of information available to all market participants
question
Behavioral targeting occurs at two levels: individual websites and through ISPs.
answer
False
question
Craigslist is an example of:
answer
C2C e-commerce.
question
Amazon.com is known primarily for its use of which of the following business models?
answer
E-tailer
question
Which of the following is not one of four types of presence to be considered when building an e-commerce presence?
answer
Corporate
question
Which of the following best illustrates the advertising revenue model?
answer
Facebook provides a social network for free, but shows sponsored content in users' News Feeds.
question
Netflix uses which of the following revenue models?
answer
Subscription
question
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
answer
micropayment
question
The effort required to locate a suitable product is called:
answer
search costs.
question
What event marked the beginning of e-commerce?
answer
The first paid advertisements placed on a website.
question
Indirect goods are not involved firsthand in the production process.
answer
True
question
Web personalization is used primarily as a marketing tool.
answer
True
question
Geoadvertising sends ads to users based on their:
answer
GPS locations.
question
Facebook's Like button is an example of which of the following?
answer
Network notification
question
Which of the following best illustrates the affiliate revenue model?
answer
Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
question
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
answer
True
question
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
answer
False
question
What is the difference between personalization and customization, as applied to e-commerce technologies?
answer
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
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