MIS 3063 – QUIZ 7

A(n) ________ refers to the percent of people who visit a Web site and then immediately leave. bounce rate exchange rate conversion rate exit rate

A(n) ________ is the percent of people who achieve a certain result for an organization. conversion rate exit rate exchange rate bounce rate

The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it is called ________. knowledge management value engineering knowledge engineering earned value management

Which of the following statements is true of identifying an organization's target audience in a social media information system (SMIS)? Once a target audience is identified, any social media platform can be used. Identifying a target audience helps organizations focus its marketing efforts. Every social media user is a target audience. Only teenagers form the target audience.

Which of the following statements is true of expert systems? Small changes in the rules can cause unexpected outcomes. They are easy to maintain because of their rule-based nature. They require very few labor hours from both experts and designers. The programs that process a set of rules are called expert systems codes.

Which of the following statements is true of social capital? Being linked into social networks undermines a professional's image and position in an organization. Social capital is an investment in human knowledge and skills for future profit. Social capital can be gained by limiting the number of friends. The value of social capital is determined by the number of relationships in a social network.

Internal personnel social media sites such as MySite and MyProfile in SharePoint and other similar enterprise systems are used for ________. employee evaluation employee termination employee communication employee recruitment

Which of the following indicates a risk of using social media in human resources? determining employee performance through social media making errors in forming conclusions about employees through social media probing employee personal and social life through social media recruiting employees for vacant jobs only through social media and not otherwise

Patronizing responses to comments from content contributors can generate a ________. sympathetic appeal rise in followers count positive review strong backlash

Which of the following is a use of social media (SM) in human resources? It is used to keep track of employees' personal lives. It is used for terminating employees. It is used for recruiting candidates. It is used to determine performance incentives.

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) procedures? Informality makes SMIS difficult to use. They process SM sites using elastic, cloud-based servers. They are informal, evolving, and socially oriented. Organizations develop and operate their own custom, proprietary, social networking application software.

Which of the following statements is true of social networking problems? If problematic content represents reasonable criticism of the organization's products, the best response is to delete it. The product development team should not receive criticisms posted on a social networking site. Responses to problematic content are best reserved for instances where it has caused an organization to do something positive. Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.

Being linked to a network of highly regarded contacts is a form of ________. personal reinforcement social credential nepotism mobility

Value chains determine ________. social media's flow structured business processes social media's requirements unstructured business processes

Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________. users providers communities sponsors

A person gains social capital by ________. removing people who have less social capital adding more friends removing unknown friends adding only work-related friends

________ is a dynamic social media process of employing users to participate in product design or product redesign. Flexible product development Social capitalization Collaborative product development Crowdsourcing

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) providers? They usually process SM sites using desktops, laptops, and smartphones. They employ browsers and native mobile applications to store and retrieve connection data. They store and retrieve SM data on behalf of users. They are informal, evolving, and socially oriented.

Which of the following statements is a characteristic of social media (SM) user communities? A viral hook is an inducement to constrain communications between user communities. Most users of SM belong to several different user communities. SM user communities are mostly based on geographic and familial ties. In community SM site relationships, the relationships in second-tier communities are disassociated from first-tier users

Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries. outlets dashboards communities collaborators