Marketing Practice Quiz- Ch. 16

Most ________ involve a genuine online conversation among people about a subject of mutual interest, one built on their personal thoughts and experiences.

Blogs are

Which of the following is required for a post to be considered user-generated content?

In terms of media richness, social media types rated highest in media richness are

In classifying social media, the degree to which a person's thoughts, feelings, likes, and dislikes are made public is referred to as

Which of the following statements about traditional and social media is most accurate?

Twitter is

All of the following were recent updates Facebook made to its social network site except which?

Though the comments are not extensive, brand managers can use social media management tools such as HootSuite to see what ________ users are saying—good and bad—about both their own brands and competitive ones. They can then respond to the negative comments and forward the positive ones.

Which social network has more than 410 million registered members and because of that popularity, more than 4 million companies have Company Pages to post news and job openings?

Guidelines for marketing using ________ include exploiting visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story, and creating a branded channel rich in keywords to improve the odds of the video showing up in user searches.

Research suggests that Millennials are twice as engaged and exhibit other positive behaviors when they

Traditional media generates little word-of-mouth chatting occurring among the "passive receivers," while social media seeks to reach "active receivers," those who will become

Advertisers who simply want to build awareness may purchase online advertising from small websites that sell ads directly. They are likely to use which performance measure?

It is ________ electronically track the social media users who click on a website or ad than it is to track consumers who watch, listen to, or read traditional media.

________ is a computer-based network that triggers actions by sensing changes in the real or digital world.

Which of the following best reflects the convergence of real and digital worlds?

The clear point of difference in mobile marketing is

Mobile marketing has led to important smartphone apps, including which one of the following?

Which of the following is seen by consumers as the negative side of the convergence of real and digital worlds?