Marketing Chp 4

Consumer ________ helps answer questions such as why people choose one product or brand over another, how they make these choices, and how companies use this knowledge to provide value to consumers. search patterns efficiency routines behavior life cycles

Becky's daughter was in the sixth grade and growing very fast. In early fall, her daughter tried on her soccer cleats from the spring and, although they were still in good shape, she could barely fit her foot inside. Becky knew she'd need to get her a new pair; she had just begun the usage buying sequence. VALS typology. purchase decision process. consumer purchase procedure. stages of consumption.

Devin wasn't going anywhere for spring break; she just wanted to sit around and binge watch something on Netflix. She went next door to talk to a friend who shared her taste in television and got a recommendation for Master of None. Devin's information search was shortened by a discussion with her neighbor, which is a personal source. marketer-dominated source. family source. consumer-controlled source. public source.

For the purchase of a smartphone, an independent rating agency indicates that many consumers use price, display, camera quality, and battery life as ________, because it assesses products on these dimensions. value attributes the consideration set a cognitive cluster selective features evaluative criteria

When a consumer has evaluated alternatives in the purchase decision process and selected one, he still must determine when to buy and whether to reveal his choice to others. from whom he will buy. whether internal search will be sufficient for his process. to whom he can complain if he is not satisfied. how he can create cognitive dissonance.

The furniture company delivered her new couch on Thursday and Samantha used it all weekend. Although she really liked the color and style, she didn't think it was very comfortable. At which stage of the purchase decision process is Samantha? postpurchase behavior routine problem solving problem recognition information search alternative evaluation

Sometimes consumers skip or minimize one or more stages in the five-stage purchase decision process, depending on their advertising awareness. competitive intelligence. demand for the offering. level of involvement. communication style.

For which of the following items would extended problem solving most likely be used? flying lessons a concert ticket a yoga mat a bus ride tennis balls

Marketers of ________ products know that their consumers constantly seek and process information about objective and subjective brand attributes. low-priced high-involvement commoditized low-involvement situational-involvement

As a situational influence, antecedent states include the purpose of the purchase. the consumer's mood. other people present. the time of day. the crowding in retail stores.

________ are a marketer's product, service, or brand points of contact with a consumer from start to finish in the purchase decision process. Buying centers Social networks Consumer journey maps Consumer touchpoints Pain points

Luke sees a public service announcement from the CDC reminding everyone to get a flu shot this fall, and he goes to the student health center to get one. The CDC is attempting to appeal to consumers' ________ needs according to the Maslow hierarchy. physiological safety social personal self-actualization

Selective ________ involves interpreting information so that it is consistent with your attitudes and beliefs. evaluation retention acuity exposure comprehension

Colgate-Palmolive secured the endorsements of dentists to make the claim that Colgate Total toothpaste is the number-one recommended toothpaste by most dentists, a tactic that is most effective at speeding up cognitive learning. increasing cognitive dissonance. increasing experiential learning. decreasing perceived risk. increasing stimulus generalization.

If Israel is happy with how his new Lifeproof phone case protected the phone when he dropped it in the snow, this would be considered which variable of the behavioral learning process? drive cue reinforcement discrimination response

Using the same brand name for different products is an application of which concept from behavioral learning theory? selective comprehension stimulus generalization selective retention stimulus discrimination affective formation

Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about $25 million on advertising and promotion, a consumer survey found that 61 percent of cola drinkers thought it important. This is an example of using which attitude change strategy? changing beliefs about the extent to which a brand has certain attributes encouraging the consumer to use stimulus generalization adding new attributes to the product encouraging the consumer to use stimulus discrimination changing the importance of attributes

The VALS system is a(n) ________ measure of consumers. family life cycle involvement level brand loyalty psychographic attitude

Important variables in the family life cycle are age, presence of children, and gender. income. primary motivation for purchases. level of involvement. marital status.

The ________ subculture as a whole is characterized by hard work, strong family ties, appreciation for education, and median family incomes exceeding those of any other ethnic group. African American Native American Arab American Hispanic Asian American