Marketing Chapter 4

1. Which of the following is true of business ethics?

2. Business ethics

3. As stated in your text, economic, social, and environmental performance refer to the

4. When Amazon developed a nonprofit Simple Pay Donation system to help nonprofits raise money easily, this was an example of a (an) _______ program

5. Which of the following is true regarding corporate social responsibility?

6. All of the following are included in the ethical decision-making framework except

7. What is the objective of the last step in the ethical decision-making framework?

8. Josie feels pressure to increase sales, so she decides to purposely mark up the price on a new shipment of sweaters and then immediately put them on sale. Even though she is deceiving the customer, Josie justifies her decision by knowing that management will be pleased with the increase in revenue. However, Josie's decision may have serious consequences for the company in the long term. What does your text suggest as a way to avoid the consequences that can result from such behavior?

9. If a firm takes voluntary actions to address the ethical, social, and environmental impacts of its business operations, it is involved in

10. A firm whose employees embrace conscious marketing and which is concerned with only its closest stakeholders is considered to be

11. A firm makes generous donations to charities, but its employees are always being scrutinized for engaging in questionable sales practices. This firm would be considered

12. Which of the following represents the best approach for a firm to take regarding ethics and social responsibility?

13. Which of the following statements is accurate?

14. Which of the following is an accurate statement about corporate social responsibility?

15. When firms are applying an ethical framework for making decisions in a questionable situation, the first step is to

16. Vashon, a manager at a marketing research firm, is trying to determine if his firm was acting ethically when it conducted its latest study. In doing so, he is evaluating whether or not the research respondents were told the real purpose of the study before proceeding. This involves which step of the ethical decision-making framework

17. In using the ethical decision-making framework, a firm should consider the impact of its actions on its employees, suppliers, and customers—otherwise known as the firm's

18. After a firm has carefully considered all relevant alternatives to address an ethically difficult situation, the next step would be to _____ to bring about the best solution.

19. What tool would a marketing executive use to ensure that he or she has applied all relevant decision-making criteria to assess his or her confidence in having come to a decision that respects the rights and dignity of all stakeholders?

20. The objective of the last step of the ethical decision-making framework is to weigh various alternatives and choose the most appropriate action to take. What action should be taken if the marketer is not confident about that decision

21. All of the following questions might be used on an ethical decision-making metric except

22. Which of the following questions relates to the Golden Rule Test of an ethical decision-making metric?

23. With regard to the ethical decision-making metric, which of the following questions best represents the transparency test?

24. In which phase of the strategic marketing planning process does the firm decide what level of commitment to its ethical policies and standards it is willing to declare publicly?

25. In the _____ phase of the strategic marketing planning process, the tone of decision-making questions is centered on the notion of "should we?"

26. Burt's Bees mission statement to "create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you," was prepared during which phase of the strategic marketing planning process?

27. During which phase of the strategic marketing planning process are managers evaluated on their actions from a conscious marketing perspective?

28. to ensure that conscious marketing is infused into all levels of the firm, it can be integrated into

29. When the Big Chip company reduced the amount of sugar in its chocolate chip ice cream sandwiches, which stakeholder category was this effort targeting?

30. Which of the following is the best example of corporate social responsibility affecting the marketplace?