Marketing Chapter 10 example #49586

Which of the following statements is true of an express warranty?

Elsem Foods Inc. is a company that manufactures packaged food. It sells several varieties of packaged food such as savories, cupcakes, candies, crackers, fruit juices, and carbonated drinks. It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different flavors, such as orange, apple, litchi, and cranberry. Given this information, which of the following is a product item of Elsem Foods?

Which of the following statements is true of an implied warranty?

Which of the following statements is true of an organization's product mix?

Yumé Nu, a battery manufacturing company, began marketing its products as environment friendly and biodegradable even though it was not scientifically verified. In this scenario, Yumé Nu has used _____ in order to sell its products.

Which of the following statements is true of a specialty product?

One of the functions of universal product codes (UPCs) is to:

Which of the following statements is true of an unsought product?

The most obvious function of packaging is to:

Which of the following statements is true of product lines?

Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

A cell phone manufacturing company is said to functionally modify one of its products if it:

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Universal product codes (UPCs) are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

Most major furniture manufacturers affix labels to their wares that explain the products' construction features, such as type of frame, number of coils, and fabric characteristics. This form of labeling is an example of _____.

Fournotts Corp. manufactures a special kind of filter that can purify water quickly, but the consumers in the market are not aware of the existence of the product. In this case, which of the following strategies will increase the sales of the filter?

Which of the following statements is true of convenience products?

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

Which of the following statements is true of trademarks?

Identify a true statement about global branding strategies.

Which of the following statements is true of product items?

Compared with convenience products, shopping products are:

Identify a true statement about specialty products.

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.