Hootsuite Certification

21 June 2024
4.4 (190 reviews)
53 test answers

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question
Which of the following statements about adding social networks to Hootsuite is false?
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You can link any supported social network to Hootsuite, regardless of whether you have account access.
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What is the most popular and loved feature of Hootsuite?
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The ability to schedule and publish messages to multiple accounts at once.
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Why is it important to connect your social networks to Hootsuite?
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You can't do anything in Hootsuite without performing this step first.
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Streams
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Display content and can be used to measure conversations and mentions.
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Search Streams
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Help you find social activity with the use of key words, etc that are closely linked to your business objectives
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What do you NOT do when adding more than one search terms.
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Add a comma. Instead add a space
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What can help set you apart from your competitors?
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Engaging in comments and posts
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Handle
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Twitter name you can click on
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You can hide comments to the general public on Facebook?
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True
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To begin using Hootsuite you need to connect your social media accounts. Two areas where you can add a social network are: (Pick two)
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- Streams View - Account and settings / user profile
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Which of the following is not a feature of Hootsuite?
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The ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
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Composer
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Primary way to schedule and publish your messages
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Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook?
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Composer
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Within the Hootsuite Composer, you can transform URLs into what's called 'only' link. Which of the following are reasons you'd want to use this feature. (pick two)
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- Owly links are trackable, which mean you can track how many people clicked it - Owly links use less characters than regular URLs
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What are the two methods two posting on Instagram?
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- Direct publishing (business) - Mobile notification (personal)
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Push Notification
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Final step to publishing
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Advantages to posting on Instagram?
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- You don't have to save photos on your phone - Eliminate typos
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All business Instagram accounts must be linked to a business Facebook account.
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True
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Scheduled pins on Pintrest can be edited or deleted.
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True
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According to LinkedIn, completed pages get 30% more weekly views.
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True
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Bulk Composure feature on LinkedIn:
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Helps you schedule 300 messages up to once
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When publishing to Pinterest from Hootsuite, you must include two items, which are;
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A photo and a link
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When its time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that its time to press the publish button in the Instagram app?
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Push notifications
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Someone with an Instagram personal account with need to use the _______ workflow when publishing a video to Instagram using Hootsuite.
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Mobile Notification
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Use engagement screens to find and respond to comments quickly:
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True
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The following features are accessible on Hootsuite Mobile:
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Streams, Planner, Composer, Inbox, and settings
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Plug in can be on entire dashboard and not just one single stream:
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True
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Hootsuite's ever-growing library of 100+ partner apps and integrations is called the:
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App Directory
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Twitter lists are a great way to group similar people so you can easily keep up with activity, jump into relevant discussions, and curate content:
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True
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My video stream:
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Helps you view all published videos
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Approving comments makes them public so you can view them in other Youtube streams:
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True
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Geo-Search
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Conversations in certain locations
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Use commas in geo-code, not spaces:
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True
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When setting up a geo-search stream for Twitter within Hootsuite you can filter results by: (Pick Three)
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- Radius around any location - search terms - hashtags
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To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a __________ stream.
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Published comments
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Two tabs on publisher:
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Planner and content
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A maximum of 350 messages can be scheduled at one time in Bulk Composer;
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True
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Times to be posted 10 minutes in the future in Bulk Composer;
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True
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Hootsuite supports RSS Feeds in two ways:
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- Automatic publishing - content curation
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Custom vanity URls:
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Shorten links (stronger branded impact)
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Only super admin can grant access to vanity URLs:
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True
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Root redirect
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Only used when you shorten link doesn't connect for some reason
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It can take up to 24 hours for your vanity URL to get approved:
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True
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Source, medium, and campaign are always used by analytics:
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True
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Picking dynamic will make the value adapt:
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True
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Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?
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Bulk Composer
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To send carefully crafted message more than once, you should use:
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Hootsuite drafts
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When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be:
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Automatically posted to a social network, with a pre-scripted message and a trackable link
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To determine the ROI of your social media activities, which Hootsuite product would you use?
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Hootsuite Analytics
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Within a Hootsuite Analytics report, you can add a tile, which is?
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An individual display of a specific metric
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A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (Pick three)
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- Total clicks - Clicks by country - Reaction topics
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With Hootsuite's Mobile App you can share _______ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.
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Streams
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Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?
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Share of voice