Ecommerce Chapter 4

Offline media is typically used for all of the following marketing activities except:

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

What are the two most important management challenges in building a successful e-commerce presence?

In order from beginning to end, the major steps in the SDLC are:

Which of the following basic system functionalities is used to display goods on a website?

________ are the types of information systems capabilities needed to meet business objectives.

Which system functionality must your website have in order to be able to personalize or customize a product for a client?

Which of the following are the two main components of a systems design?

________ help you engage your customers in a conversation.

Which of the following is not one of the basic business objectives for an e-commerce site?

All of the following are basic information requirements for a product database except

________ typically include a data flow diagram to describe the flow of information for an e-commerce site.

Which of the following details the actual hardware components to be used in a system?

Which of the following verifies that the business objectives of the system as originally conceived are in fact working?

Which of the following involves testing a site program's modules one at a time?

Most of the time required to maintain an e-commerce site is spent on

All of the following are simple steps for optimizing web page content that can reduce response times except:

Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?

All of the following offer website building tools except:

All of the following are major players in hosting/co-location/cloud services except:

Which form of testing compares a control page with one that is very different?

A template test is a form of which type of testing?

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

All of the following might be part of a website's middle-tier layer except:

The leading web server software is:

All of the following are basic functionality provided by web servers except:

________ is used to process certificates and private/public key information.

Which of the following would you use to verify that links on web pages are valid?

Which of the following is an example of a CMS?

Advantages of dynamic page generation include all of the following except:

Which of the following cannot be used to retrieve objects from a database?

Which of the following types of application server monitors and controls access to a main web server and implements firewall protection?

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

MySQL is which of the following?

All of the following are basic functionality provided by e-commerce merchant server software except:

______ is not an open source software tool.

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

The term stateless refers to the fact that:

Which of the following types of sites typically needs a high percentage of secure pages?

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except:

All of the following are methods of improving the processing architecture of a website except:

Django is based on which of the following?

Ruby on Rails is based on which of the following philosophies?

Which of the following is the most commonly used server-side scripting language?

All of the following are website design features that annoy customers except:

All of the following are important factors in search engine optimization except:

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

The primary way a website personalizes the content presented to a visitor is through the use of: