Digital Marketing Chapter 6 Quiz

Which of the following is NOT displayed in a PPC text ad? A. Description Line 2 B. The headlines C. The final URL D. The display URL

In a PPC text ad, it is a best practice to include which of the following: A. Keywords pertaining to the adgroup B. Call-to-Action C. UVP D. All of these

Which is the correct formula for calculating CTR?

To calculate your ROAS, you must know which of the following?

How often does Google recalculate Quality Score?

Ad Rank takes into consideration:

Which of the following is NOT considered when determining Quality Score? A. Conversion Rate B. Landing Page Experience C. Ad Relevance D. Expected CTR

Which advertiser is awarded the top ad position? A. It depends on who receives the highest Ad Rank B. The advertiser with the highest Quality Score C. The advertiser with the highest CTR D. The highest bidder is always on top

The Second-price auction model:

The Google Keyword Planner CPC Data:

If a keyword has low search volume, you should do which of the following?

If you bid on the keyword ipad mini tablet as a keyword using the [ ] brackets like so [ipad mini tablet] your ad will show up:

Which of the following is the correct format for the Broad Match Modified keyword match type? A. [ipad mini] B. -ipad mini C. +ipad +mini D. "ipad mini"

Google Shopping Ads can be displayed A. At the top left of the SERP B. On the entire search page C. At the top right of the SERP D. All of these

The bid strategy can be adjusted at the ...