Chapter 9

8 September 2022
4.7 (114 reviews)
25 test answers

Unlock all answers in this set

Unlock answers (21)
question
​__________ process​ operational, social, and other data to identify​ patterns, relationships, and trends for use by business professionals.
answer
D. Business intelligence​ (BI) systems
question
An employee at Falcon Security is studying an analysis of data regarding the occurrence of problems and failures with its drones and cameras. Based on the​ analysis, the employee may schedule maintenance on the equipment. Falcon Security is using the analysis for​ __________.
answer
D. decision making
question
An employee at Falcon Security is studying an analysis of data that compares the actual number of drone flights over the last month with the planned number of drone flights. Falcon Security is using the analysis for​ __________.
answer
D. informational purposes
question
A BI system enabled Target to identify customers who might be pregnant by​ ________.
answer
E. customer purchasing patterns of lotions and vitamins
question
Which of the following is not typically included as a data source for business​ intelligence?
answer
A. rumors
question
The bicycle parts distributor described in the textbook used a BI system to find candidate parts for the sale of 3D parts designs by using all of the following​ criteria, except​ ________.
answer
D. by finding parts ordered in large quantities
question
When the bicycle parts distributor described in the textbook acquired data for its BI system from its operational​ database, it used all of the following filtering​ conditions, except​ ________.
answer
D. only select items with a unit price of more than​ $100
question
​A(n) __________ is a facility for managing an​ organization's business intelligence data.
answer
C. data warehouse
question
The functions of a data warehouse are to do all of the​ following, except​ ________.
answer
A. filter data
question
A key aspect of a data warehouse is the​ __________ describing the​ data's source,​ format, assumptions and constraints.
answer
C. metadata
question
A major problem with data that is purchased from data vendors is​ ________.
answer
B. missing values
question
When the granularity of data is too​ fine, ________.
answer
D. it can be made coarser by summing and combining
question
​________ involves searching for patterns and relationships among data.
answer
A. Data mining
question
If an organization wishes to provide a data collection focused on the needs of a single department or functional area of the​ business, it will​ employ______.
answer
A. data marts
question
A business intelligence reporting application is likely to employ all of the following basic operations except​ _______.
answer
A. interpreting
question
An RFM score of​ ________ probably means this customer has taken their business elsewhere and is most likely not worth spending too many marketing resources on.
answer
A. 111
question
One of the challenges with unsupervised data mining is​ ________.
answer
B. the analyst must develop explanations for patterns after observing the pattern
question
A data mining technique that has proven very useful in helping salespeople increase sales through​ cross-selling is called​ ________.
answer
B. ​market-basket analysis
question
Among the following​ statements, which one is NOT applicable to Big​ Data?
answer
D. Big Data can be processed with traditional techniques.
question
Breaking a Big Data collection into​ pieces, applying a large number of simultaneous processors to search the​ pieces, then combining the results is known as​ ________.
answer
C. MapReduce
question
​________ attempt to capture human expertise and put it into a format that can be used by​ non-experts.
answer
C. Expert systems
question
The challenges associated with content management systems include all of the following except​ ________.
answer
C. small size of the content databases
question
Which of the following is a standard for subscribing to content​ sources?
answer
C. Real simple syndication
question
A(n) _________ produces dynamic​ reports, supports​ alerts/RSS functionality, and supports user subscriptions.
answer
A. BI server
question
A future concern about unsupervised data mining applications is​ _________.
answer
E. the machines that are running the analysis will possess and create information for themselves