Chapter 8- Study Guide: Persuasive Messages

Persuasive in today's businesses focuses on

Persuasive is necessary when your audience is ________ about your idea.

which statement about persuasion in today's society is MOST accurate?

Which of the following statement is MOST accurate

As a persuasive writer, you should practice all of the following EXCEPT:

Most persuasive request should be organized _____?

Which of the following messages would MOST likely require the indirect strategy to persuade an audience?

When using the indirect strategy in a persuasive message, WHERE you should place the reason and explanations?

Sammie is planning a persuasive request. What advice should the following for the OPENING of her request?

Which is the MOST effected opening for a persuasive request that invites a state representative to speak.

In the body of a persuasive request, you can reduce resistance by

On behalf of your civic orqanization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a postitive impace ont he community, both of which emphasize ______________ benefits to the reader.

The closing of a persuasive request should _______

Choose the best closing for a message requesting the receiver support for a proposed change in a benefit plan.

persuasive clain messages are also called _____ messages?

Persuasive claim or complaints messages are often written when?

Effective persuasive claim messages present a ______ with clear facts

when developing a claim message, you should?

When writing persuasive claims or complaint messages, you should adopt ________ tone to describe the problem and the action you are seeking to resolve the problem.

Mukhail's claim has been persuasive complaint at work.

Graciellea is making a persuasive complaint at work. Which of theses sentences will be most effective in achieving goals?

which statement about today's organization and their employees is most accurate?

Which of the following situations would MOST likely require persuasion within an organization?

All of the following messages to subordinates would use the indirect strategy EXCEPT

Which of the following is MOST accurate about the use of persuation in business?

As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his messages?

You want to prose a workplace change to your employers. Which is the BEST advice for you?

Which statement about direct-mail messages is MOST accurate?

Choose the BEST advice to craft an effective direct-email sales letter

Learning to compose effective sales and marketing messages benefits you because ____________.

Your PRIMARY goal in writing a sales or marketing messages is to ____________.

Professsional marketing and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?

When you sue the AIDA persuasive approach, your first task is to gain the reader's attention. Which of the following represents your second step, or I task for AIDA