Chapter 5 example #76252

According to the text, which is not recommended in optimizing a profile for LinkedIn? a. Include your job title b. Join up to 50 groups and participate c. Post a head shot d. Get recommended e. Complete a profile with as much detail as possible

A white label social network can also be called a corporate social network. True False

As a marketer, one thing to keep in mind is that social media users are ______. a. Loyal b. Fickle c. Interested in their favorite brands d. Intense e. Pragmatic

Discussion boards are an earlier form of social networks. True False

For the social media marketer, "know the audience" means: a. Understand where they hang out b. All of these are correct c. Meet as many as possible in person d. Make as many friends as possible on Facebook e. Understand what your target audience is thinking

Google's Orkut is a popular social network in Brazil, but not in the U.S.. True False

If your product is visual, the best social media platform would likely be: a. Instagram b. A white label network c. LinkedIn d. Orkut e. Facebook

It is considered a best practice for companies to set up a profile on Facebook. True False

Large social networks are being threatened by niche social networks that cater to specific interests. True False

Ryze.com was the first social network. True False

Social networks blur the line between business and personal life. True False

The only platform that is inclined toward Africa-Americans and Hispanics is: a. Twitter b. Facebook c. Digg d. Instagram e. Pinterest

What is a social network site? a. A photo or video sharing site b. A business-to-consumer digital platform c. A website where users can share thoughts and information d. An online service where members can establish relationships e. A type of discussion forum

What social network did no succeed in the U.S. but has been successful in other countries? a. Renren b. Bebo c. Orkut d. Friendster e. MySpace

When considering what social media platform to use, the marketer should consider whether: a. All of these are correct b. Product demonstrations are needed c. The target audience are consumers or professionals d. The consumers like to collaborate e. The product is visual

Which of the following statements is false? a. Companies can converse with target audiences on social networks. b. People on social networks seek out brand relationships. c. Social networks serve as a channel for marketing messages. d. Social networks have become an effective way to find new customers. e. Social networks allow companies to build brand awareness.

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts? a. Tribe.net b. MySpace c. Friendster d. Ryze e. SixDegrees

Why are social networks so useful for business that sell to consumers? a. THey are a great way to find and reach potential customers. b. It costs much less than traditional advertising. c. It does not require any technical knowledge. d. Companies can easily see what the competition is doing on social networks. e. It is a useful medium for broadcasting messages to a large audience.

Why should firms consider investing in a presence on larger social networks? a. They set social media trends and have the largest audiences. b. It is where the competition is. c. It is where the consumers are. d. It is where good content has the best chance of being shared. e. They will likely grow, so a presence there will pay off in the future.