Chapter 4

below the paid ads

Explanation: in a different order than paid search resultsOrganic search results are typically displayed in a different order than paid search results. This is because organic search results are determined by algorithms that take into account a variety of factors, such as the relevance of the content to the search query, the quality of the content, and the popularity of the site. Paid search results, on the other hand, are determined by how much the advertiser is willing to pay for each click.

the extent to which a webpages content matches the searcher's query

Explanation: Relevance is determined by how well a given search result meets the needs of the searcher. Factors that go into relevance include the quality of the content, the freshness of the content, the popularity of the site, how well the site is designed, and whether or not the site is a trusted source of information.

https://jane.com/maternity

Explanation: The URL for the maternity page should be www.jane.com/maternity. This will ensure that the page comes up when users search for 'maternity' on the website.

the images are more likley to show up on image searches that use 'maternity'

Explanation: Maternity is a key word for this page, so using it in the alt text and file name of several images will help improve the page's relevance score for searches using the word 'maternity'. This can also help improve the page's ranking in search results.

the keyword has no traffic

Explanation: it has little to no search volume.If a keyword has little to no search volume, it is not worth pursuing in your SEO. This is because there is no point in optimizing for a keyword that no one is searching for.

search terms with lower volume than "fat head keywords"

Explanation: importantLong tail keywords are important because they are more specific and therefore more likely to convert. They are also less competitive, so it is easier to rank for them.

the keyword on which your site ranks #9

Explanation: If your website ranks 1, 9, 98, and 112 for four different keywords, your website should first target SEO efforts on the keyword that ranks 1.

1- to make sure the most appropriate webpage shows up on the SERP for every search phrase 2- to organize SEO efforts across the many search phrases the website is targeting 3- to prevent keyword cannibalization in a websites SEO efforts

Explanation: Keyword mapping is an important tool for optimizing your website for search engines. When you map out your keywords, you can more easily target specific phrases and terms that potential customers are searching for. This allows you to create content that is more likely to rank high in search engine results pages (SERPs), and ultimately drive more traffic to your site.In addition to helping you rank higher in SERPs, keyword mapping can also help you to understand your customers better. By understanding which keywords are most important to your target audience, you can create content and marketing campaigns that are more likely to resonate with them. This can help you to attract more qualified leads, and ultimately boost your bottom line.

it indicated that the searcher did not like what they found

Explanation: There are a few potential reasons why a high bounce back rate could be a negative signal of a webpage's quality. First, it could indicate that the page is not relevant to what the user is looking for, or that it is not well-designed and is difficult to navigate. Second, a high bounce back rate could also be a sign that the content on the page is not well-written or interesting, and that users are quickly leaving the page after realizing this. Finally, a high bounce back rate could also indicate that the page is loading slowly, or that there are other technical issues that are preventing users from staying on the page. In any case, a high bounce back rate is generally not a good sign for a webpage, and could indicate that the page needs to be improved in some way.

register and verify its business with googles my business

Explanation: ensure that its website is optimized for local searchA company wishing to rank for local searches should ensure that its website is optimized for local search. This means that the website should be designed to be found by local customers who are searching for the company's products or services. The website should be easy to find and navigate, and should contain relevant and up-to-date information about the company and its products or services. In addition, the website should be designed to be mobile-friendly, as more and more people are using their mobile devices to search for local businesses.