Question 1

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as a:

Accepted Answer

marketing intermediaries.

Question 2

A _________ is a marketing intermediary that sells to other organizations.

Accepted Answer

wholesaler

Question 3

Marketing intermediaries:

Accepted Answer

have survived because they often can perform marketing functions faster and at lower cost than producers.

Question 4

Which of the following statements about channels of distribution is most accurate?

Accepted Answer

Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.

Question 5

The primary difference between retailers and wholesalers is that:

Accepted Answer

retailers sell to final consumers, while wholesalers sell to other organizations, such as retailers or manufacturers.

Question 6

Suppose that eight bakeries each tried to sell their products directly to seven supermarkets. The total number of exchange relationships that would be established is:

Accepted Answer

56

Question 7

_____ is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.

Accepted Answer

Utility

Question 8

_____ utility is usually provided by producers.

Accepted Answer

Form

Question 9

The types of utility commonly provided by marketing intermediaries include:

Accepted Answer

time, place, possession, information, and service.

Question 10

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Accepted Answer

information utility.

Question 11

_________ utility adds value to goods by having them available where people want them.

Accepted Answer

Place

Question 12

Retailers who have stores at convenient locations are trying to add value by:

Accepted Answer

providing place utility.

Question 13

Which of the following statements about service utility is most accurate? Service utility is:

Accepted Answer

becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

Question 14

About ____ percent of all wholesalers are classified as merchant wholesalers.

Accepted Answer

80

Question 15

___________ are merchant wholesalers who perform all of the distribution functions.

Accepted Answer

Full service wholesalers

Question 16

Limited function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Accepted Answer

cash-and-carry wholesalers

Question 17

The main way __________differ from agents is that they do not develop long-term relationships with the buyers or sellers they assist.

Accepted Answer

Brokers

Question 18

Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:

Accepted Answer

develop a long-term relationship with the people they represent, while brokers are usually hired on a temporary basis.

Question 19

Which of the following would be the best example of a broker?

Accepted Answer

Jill Moon helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions, but does not actually take title to any of the equipment, nor does she develop long-term relationships with the buyers or sellers.

Question 20

Discount stores, supermarkets, and department stores are all common types of:

Accepted Answer

retail stores

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