Ch 4 SMM Rules of Engagement

When companies purchase the right to demand people's attention through a billboard or radio ad, that is called

Which of the following is an example of the passive approach to engagement?

In order to be successful using social media, a company needs to

It is important to have a ________ on social media in order to build common ground and trust.

It is particularly important to adapt messages when communicating with international audiences on social media

An effective permission marketer earns the attention of the audience.

Many marketers are correct in assuming that people want to receive marketing messages on social media.

When making ethical decisions on social media, it is important to use the principles described in the text as a starting point.

The PARC resources described in the text represent Participatory, Authentic, Resourceful and Content.

Social media marketers should start with the active engagement strategy first.

How much people trust you is less important than the overall number of fans and followers you have.

When first engaging in social media, it is important to listen first before creating content.​

According to the text, traditional advertising has no value to consumers.​

Most people use social media because they are looking for discounts and deals.

The code of ethics for SMM marketing is the same as for traditional marketing.​

Being honest is one way for a company to build credibility.​

Authenticity can be described as

With a global audience, which of the following should be avoided in your content?​

Which of the following is not an example of permission marketing?

According to the social media rules of engagement, which of the following is not recommended?​

Which of the following is not considered one of the rules of engagement?​

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?​

Which of the following statements is false?

Social media marketing ethics involve all of the following except:​

Which of Walmart's social media strategies was considered successful?​

Why is it important to understand the rules of engagement in social media?

Which of the following is not part of an active engagement strategy?​

The passive engagement strategy focuses on​: