Products are invented and revised by which department?
Marketing
Production
Research and Development
Finance
question
capstone courier
answer
What is the industry newsletter called?
Capstone Courier
Capstone Quarterly
Capstone Messenger
question
wage increases
answer
Which of these investments is not a function of the Production department?
Increasing Automation
Wage Increases
Creating new production lines
question
a b and c
answer
What are your company's options for raising money?
Borrowing Long-term debt
Borrowing Short-term debt
Issuing Stock
A and C only
A, B and C
question
marketing
answer
Prices are established by the:
Finance Department
Marketing Department
Production Department
R&D Department
question
true
answer
The Proformas are dynamic financial statements that recalculate based on your decisions.
True
False
question
performance, low end, high end, size, traditional
answer
5 different markets
question
match product to market, rank best product
answer
two step purchase decision
question
traditional
answer
age - price - position - quality
question
low end
answer
price - age - position - quality
question
high end
answer
position - age - quality - price
question
performance
answer
quality - position - price - age
question
size
answer
position - age - quality - price
question
marketing, finance, product, research and development
answer
4 functional areas
question
R and D cycle time factors
answer
- automation level of production line
- number of projects underway
- distance moved
question
New product development
answer
- takes at least one year
- max is 2x listed capacity
- additional capacity takes at least one year
-create 25% awareness at no cost
require capacity and automation
question
over forecasting, failed to raise funds needed for expenditures
answer
Emergency loan factors
question
overall cost leader, differentiation
answer
competition strategies
question
customer survey score
answer
calculated 12x/year
-age and positioning taken into account
-100 - ideal spot, bottom priced, ideal age, MTBF top
question
awareness
answer
1/3 forget from year to year
-built over time by products promotion budget
-fund advertising and public relations campaign
question
accessibility
answer
built over time by products sales budget
-fund salespeople and distribution systems to service customers
question
raising automation risks
answer
1) expensive - $4 per unit
2) as you raise, increasingly difficult for R and D to reposition products short distances
question
current debt, stock issues, profits, long term debt
